Bangkok--31 Aug--Philips Electronics Philips Electronics (Thailand) Ltd’s Consumer Electronics Division led by General Manager Mr. Somchai Tawonrungroj announces the ambitious to become the Best Entertainment Solution, focusing on the latest picture technology Perfect Pixel HD Engine and the latest sound technology Ambisound at the press conference at Shangri-la Hotel. The company also marketed around 60 consumer electronics product models to serve all consumers’ entertainment lifestyle, aggressively penetrate the second half of 2007 market. Philips also showcases the diamond-encrusted Ambilight Flat TV, a unique, one-off celebration of the one millionth Ambilight Flat TV manufactured. Mr. Somchai said that “Philips aims to become the Best Entertainment Solution provider for consumers and when they choose AV products, Philips will be their first choice. Philips as a trendsetter in the development of innovative consumer technologies, Philips today announced a new range of products that will elevate consumers’ entertainment experiences that is also design to serve consumer’s needs, easy to experience and advance and help make consumers’ lives easier and more productive in accordance with Philips brand promise ‘sense and simplicity’. Philips markets around 60 audio-visual products in the second half of 2007 and expects to be accepted by Thai consumers. Its highlighted products include new technology in LCD TV in 42 and 47 inch : Perfect Pixel HD Engine and LED Ambilight while the home theatre systems Philips focuses at new technology Ambisound. For the DVD Hi-Fi, DVD micro Theatre and DVD mini Hi-Fi Philips focuses hi-end players. Besides, Philips will also emphasis other products including DVD player, DVD recorder MP3 player and Docking Entertainment. For the best viewing experience, its concept is “The Art of Perfect Picture”. Philips launched new Perfect Pixel HD Engine technology, a unique and highly innovative approach for providing the best possible picture quality on today’s LCD TVs. This Engine makes pictures displayed on the LCD screen sharper, more natural, with vivid color and smoother natural motion fully capable of meeting the demands of the coming generation of HDTV content. Perfect Pixel HD Engine combined with the future-proof Full HD screen display of 1920 x 1080p resolution, to deliver unmatched picture quality and the most immersive viewing experience. 100Hz ClearLCD addresses a common limitation found in many ordinary LCD TVs - motion artifacts in fast-moving pictures with the response time to just three milliseconds. Color Booster with 14-bit processing generates a color palette of 4 trillion colors. Perfect Pixel HD Engine technology was awarded the EISA Award from European Imaging and Sound Association (EISA) from IFA 2007 at Germany and the Best Picture of the Year from Consumer Electronics Show (CES) 2007, Las Vegas, United States. These awards emphasis Philips as the truly LCD TV Solution provider. Philips launches new 9 LCD TV models with the screen size from 32 to 52 inches. All models has a resolution that is referred to as Full HD. The highlight LCD TV models that come with Perfect Pixel HD Engine and Ambilight includes 47 inch LCD TV 47PLF9532 and 42 Inch LCD TV 42PFL9532. “Philips focuses more in Hi-End LCD TV as consumers have more knowledge in LCD TV technology and demand for the new technology development. It is expected that LCD TV with the screen size up from 42 inch will increasingly more popular” Mr. Somchai said. In order to emphasis Philips as the world’s leader in premium LCD TV, Philips brings in the diamond-encrusted Ambilight Flat TV to celebrating its one millionth Ambilight Flat TV manufactured to showcase in Thailand. Created in conjunction with New York—based jewelry company A.Link, the 42-inch Ambilight LCD HDTV features 225 carats of diamonds - close to 2,250 individual diamonds. Philips Thailand showcases the Diamond TV at Power Buy, Central Chidlom and Power Mall, Siam Paragon. Thailand’s leading model Miss Sara Malakul Lane will be at the Diamond TV event. Apart from LCD TV, Philips also marketed the CRT TV in 6 models with the screen size of 21-29 inch. For the best listening experience, its concept is “The Art of Pure Sound”. Philips markets 7 models of Home Theatre system which the new HomeTheatre systems featuring state-of-the-art Ambisound HTS8100 and HTS6600 are the highlight. These Home Theatre Systems delivering a full embracing of 5.1 channel surround sound from just one bar of speakers and a single subwoofer. Philips HTS8100 won 2 awards : CES Award for Design and Engineering Showcase Honor from CES 2007 and EISA Award for the Best Product of the Year 2007-2008 from IFA 2007. Philips also offers 14 models of DVD Hi-Fi, DVD micro Theatre and DVD Mini Hi-Fi. The highlighted product is DVD Hifi MCD908 with built-in Hi-Fi Tubes, you can now experience sound of the highest quality that is usually only associated with premium audiophile systems together with Class ‘D’ Digital Amplifier for quality sound performance and Neodymium Ribbon Tweeter, providing best in class sound experience. Philips DVD Micro Theatre is presented in new concept “Small and Smart” that is designed to be able to mount on the wall fit perfectly with the LCD TV. Consumer immerses an incredible sound and viewing experience. Philips is a leader in DVD player and recorder as the company is the first and only brand to offer the “King of Playability” program, a program to offer a refund if the players can’t play any DVD disc. To offer consumers more entertainment at home, Philips adds new function “Karaoke Scoring” to show the singing result. This is in addition to the DVD recorder that can record any DVD format: DVD/+-R and DVD+-RW and the DVD recorder with built-in Hard Disc drive has a Pause Live TV and a Time Shift Buffer function, unique Philips technology which can pause and resume live TV whenever you want. In 2006, Philips DVD recorder was awarded the best selling in Thailand from GFK Marketing Service (Thailand) Ltd, the leading internal marketing research. Philips markets 6 DVD player models, 4 portable DVD player models and 2 DVD recorder models. Philips also markets 9 models of MP3 player that have memory capacity from 1 -4 Gigabyte allowing you to have experience with music, photos and video anytime, anyplace. Another new product group is Docking Entertainment, designed to work with Philips MP3 or iPod allowing you to enjoy your music and movie when on the move or enjoy music out loud when you are indoors. Philips markets 5 docking entertainment models. Mr. Somchai also said that Philips’s marketing strategy in the second half of 2007 is to continue “Consumer Experience Marketing is the key success as Philips research found that 86 per cent of consumer purchasing products at the point of sales after experience with the product performance. Philips focuses on its Total Store Management Program (TSMP), a program set to improve and develop the shops including product display, layout, the knowledge and skill of promoters, the sale-out management, the sales report and the market trend. This is in addition to the in-store promotion campaign that will be conducted nationwide to boost sales. Philips has a plan to improve shop expertise to become Hi-End Specialist. Philips has set a plan to develop 50 shops in Bangkok and larger cities in other provinces to develop shop display under the concept of “Premier Lifestyle Solution” to allow consumer to experience with product performance for audio and visual products as Philips research also found out that the consumer’ shopping cycle is shorter so Philips should have the total solution that are suit consumer’s demand”. For consumers to flexibly choose their own experience with Philips Entertainment Solution, the company has categories its audio and visual products according to consumer’s lifestyle as following : Luxury Style for consumers who is wealthy and demands for the highest technology, Premium Style for consumers who succeed in work are keen on technology and Trendy Art for new generation consumers who love modern design and technology products. Mr. Somchai expects that in 2007 Philips will be able to secure its No. 1 best selling DVD players and recorders. The company also aims to retain one of the top three best selling brands in Flat and Slim TVs in Thailand. Click for photo release at www.thaipr.net