Bangkok--3 Sep--JWT Public Relations “K&U Enterprise” posts more than 100% first year sales growth, Continuously accelerate Sashimi and Frozen Sushi production, Expanding into new export markets including Korea and Southeast Asia, targeting of more than Bt1,750 million sales in 2008 K&U Enterprise Co., Ltd, the producer of traditional frozen Japanese menu —Sashimi and Sushi for domestic and international markets, projects total export sales for 2007 to Japan, United States, Europe, as well as, domestic sales in Thailand to be more than Bt1,500 million. The company plans to launch new product to E.U and Other markets to respond to consumer needs Product style still be frozen but can be defrosted and sold as “Chill Sushi” with longer shelf life, in respond to consumer needs, while expanding market base in Japan, United States and Europe, Thailand, as well as, encourages Japanese food consumption in Korea and Southeast Asia. The company projects 15% sales growth in 2008 and is confident of achieving more than Bt1,750 million. Dr. Thongchai Tavanapong, Chief Executive Officer of The Union Frozen Products Co., Ltd, a Thai joint venture company of K&U Enterprise Co., Ltd — a traditional Japanese food production for domestic and international markets, said “K&U Enterprise first year operation, August 2006 — June 2007, has achieved Sashimi and Frozen Sushi total production of 3,500 tonnes, account for a total revenue of Bt1,145 million, of which Bt955 million or 83.25% is from the exports to Japan, Bt100 million or 9.20% to United States and Europe, Bt90 million or 7.55% from domestic sales. The company expects additional sales revenue during July and August of about Bt400 million, which will bring total sales revenue to Bt1,500, as targeted. “The company is able to achieve the target sales growth as a result of our “Together as One” management policy that effectively utilizes the strength of two parent companies. Particularly in the sourcing of quality seafood raw materials, State-of-art production and technological know-how, as well as strong distribution channels in Japan, United States, Europe and Thailand. All of which has contribute to the company’s ability to truly respond to the needs of the consumer, worldwide. For 2008, the company plans to achieve a total revenue of Bt1,750 million, or about 15% annual growth, with two main strategies: launching of new and improved quality products with longer shelf life, and expand consumer markets in Japan, United States and Europe and Thailand, formulating a ratio of 70:20:10 respectively. Products would mainly go to Japan through the distribution channels of Kyokuyo - Japan, focusing on the new generation and health conscious consumers. At the same time, K&U Enterprise Co., Ltd, will be distributing the Sushi and topping products to the United States and Europe through supermarkets under support from UFP’s connection and Kyukuyo’s distribution network in the United States and Amsterdam, aiming to penetrate into frozen food market by supplying frozen sushi to supermarkets. In addition, the company also plans to taps into the rising popularity for Japanese food in Korea and Southeast Asia markets. Similarly, the rising popularity of Japanese food among health conscious consumers in Thailand has contributed to an annual market growth of around 10-15%, from a total market value of more than Bt6,000 millions. The company strategy is to distribute the products through Prantalay Marketing Co., Ltd, which has more than 250 kiosks nationwide, including supermarkets, modern trade convenience stores and mini marts in Bangkok Metropolitans, as well as, in the regional capital cities. Mr. Kiyokazu Fukui, President of Kyokuyo Co., Ltd said “Currently, the trend of healthier lifestyles is on the rise, contributing to the rise of Japanese food consumption worldwide. Particularly in Japan, the growth of health food consumption has experienced continuous growth, mainly Sashimi and Sushi, due to high purchasing power and large amount of single purchase. In respond to this rising trend, the company has produced varieties of high quality Japanese menus, such as frozen Sushi items, Sushi toppings, sliced squid, shrimps and salmons. Japan’s Sushi total market value is around 1,500-2,000 Billion Yen or about Bt420-570 Billion, of which 5-7% market share belongs to the company and K&U Enterprise Co., Ltd. Furthermore, the world’s Sashimi and Sushi consumption is shifting more towards frozen rather than fresh and chill, as it is more convenience for customer to buy and has longer shelf life. “The company’s strength in its manufacturing systems and proactive marketing and distribution strategies, as well as, its high quality products that meet with International standard, has earned consumers’ confidence worldwide. Consequently, we are confident in achieving the target sales of Bt1,750 million in 2008. For more information, please contact: JWT Public Relations, JWT (Thailand) Khun Prasit Kritsadaariyachon (Bob), T: 02-204-8216 or 081-586-2813 Khun Porntip Wiriyakitpattana(Bee), T: 02-204-8210 or 086-813-1981