Bangkok--5 Sep--JWT Public Relations Schedule for September 7-9, 2007 at booth C18, Hall 5, Impact Arena, Muang Thong Thani. Mr. Anurat Khokasai Chief Marketing Officer and Chief Operation Officer of Prantalay Marketing Co., Ltd. said "The company realizes the importance of Halal food for domestic and export consumption in the Muslim world. Our Halal products are in strict accordance with Islamic religion and the regulation of the Central Islamic Committee of Thailand for Halal Food Standard B.E 2544 (2001) and the Organization Act. Published May 2nd, B.E. 2545 (2002), which include; production plant, food products, raw materials, employees, transportation and storage, distribution and services. All of which are in line with the rules and regulations for the award of Halal Certification and Halal Logo for "Prantalay" products of more than 300 menus. To date, the company's subsidiary has entered into a joint venture to expand frozen seafood products into the Middle East markets, under the name of Siam and Shami Red Sea Co, aiming to operate a full-scale fishery business, including fishing, food processing and coastal cultivation in the Middle East Region, with the intention of serving Halal food for Muslim consumers to tap the fast-growing seafood market in Saudi Arabia and the Middle East countries". In addition, information provided by the Halal Science Centre, Chulalongkorn University shows a total world's population to be approximately 6,600 million, while Muslim population accounted to be about 1,900 million or 29% of total world's population, living in 148 countries. An estimated 1,400 Muslim population mainly belong to the OIC's (Organization of Islamic Conference) member countries. Muslim population experiences rapid growth, particularly in United States, India, China, European Union and Russia, which experiences 2-3 folds annual growth. Muslim population in Thailand is estimated at 5-6 million, representing 8-10% of the country's total population. Muslim mainly live in Thailand's 4 southern provinces; Pattani, Yala, Narathiwat and Satoon, representing as high as 40%, while 20% live in 10 southern provinces. Muslim population in Bangkok Metropolitan and the Central Region represents 30% of Thailand's total Muslim population, 5% in the Eastern Regions and another 5% in the Northern part of Thailand. The estimated market value of Halal food for Muslims could reach as high as 600,000 million dollars each year or 20.4 trillion Baht. The world's Muslim consumers are divided as follows; 8 million in America with a market value of 1,750 million dollars per year, 18 million in Europe with an estimated market value of 2,630 million dollars per year and 200 million in Indonesia with approximate market value of 2,190 million dollars per year. Thailand’s share in Halal products market is estimated at 330 million dollars or 0.057%". The "World of Muslim 2007" is schedule for September 7-9, where Muslim consumers will have the chance taste fresh and delicious, premium hygienic processed seafood products under the brand name "Prantalay", in line with the stronger and healthier Muslim concept. The event is a great opportunity for the company to expand its seafood markets, thus it has prepared about 50 - 100 menus, consisting of frozen, ready-to-cook and ready-to-eat seafood products and Seafood Sausages, available at a 20% promotional discount price at booth C18, Hall 5, Impact Arena, Muang thong Thani. Prantalay — The Seafood for Your Healthy Life For more information, please contact: JWT Public Relations, JWT (Thailand) Khun Prasit Kritsadaariyachon (Bob) T. 02-204-8216 M. 081-586-2813 Khun Porntip Wiriyakitpattana (Bee) T. 02-204-8210 M. 086-813-1981