Bangkok--5 Sep--JWT Public Rel HomeWorks joins hands with Power Buy to reaffirm top position in expo of home products and electrical appliances. Bt80 million is invested in the 3rd HomeWork Expo that set off a range of best-buy promotions, expecting to generate sales of Bt400 million and highlighting home innovation to fight global warming. HomeWorks, the integrated hardware and home improvement center, teams up with Power Buy, the ultimate center for electrical products, in the organization of the 3rd HomeWorks Expo on September 21-30 this year in Hall 101-104, Bangkok International Trade and Exhibition Centre( BITEC), Bangna. In a bid to spur the markets of home and electrical products in the second half of the year, the event will see more than 200 major brands on parade to offers discounts of up to 80%. And to restate the grand sale as one of the most-awaited event of the year, HomeWorks Expo will set off a chain of sales promotions and additional 10% discount on top of the special prices. Besides, the event will also highlight the “Ball House — a home innovation to fight global warming”. Mr. Pong Skuntanaga, Senior Vice President, CRC Power Retail Company Limited, the operator of the integrated hardware and home improvement center, said, "The 3rd HomeWorks Expo is a proactive marketing strategy carried out in collaboration with Power Buy, the ultimate center for electrical products, to stimulate consumers’ buying spree at the end of the 3rd quarter, just ahead of the 4th quarter when most consumers would shift their spending focus to holidaymaking. It is also our response to customers’ requests following the event in February that was much talked about in terms of the best prices and offers available in the market. The earlier event was a target-breaking success that recorded sales of Bt320 million, of which 30% was from customers who spent over Bt100,000. The event also generated a continued buying spree at our branches and boosted HomeWorks’ brand awareness among customers.” The highlights of the 3rd HomeWorks Expo are that: 1) it is an expo of home products and electrical appliances that offers the best value for money with the sales promotions and products from 200 leading brands on sale of up to 80%; 2) the hot-price and golden-moment products are available everyday throughout the event; 3) the discounts and giveaways are given on top of one another in a chain of sales promotions that includes up to 10% extra discount from credit card purchases, special offers from product brands, credit card issuers, and event organizers, and the opportunity to win gold necklace worth Bt1 million in total; 4) 1.4 million members of The One Card can get reward points from shopping at the event, and The One Card member and Central Master Card and Platinum Card holders can take their time out at The One Card VIP Lounge and Central VIP Lounge during their shopping; and 5) the signature activity of HomeWorks Expo, the "Take Home For Free" competition, will be organized on the opening day on September 21 under the theme “Fighting for The Kids”, where parents and children from 10 family of visitors to the events and 2 families of celebrities will compete in taking back home for free the home products and electrical appliances worth a total of Bt300,000. The 3rd HomeWorks Expo will take place on September 21-30 this year on a combined space of 25,000 square meters of Hall 101-104, Bangkok International Trade and Exhibition Centre (BITEC), Bangna. Together with partners like Central Marketing Group (CMG) and Central Restaurant Group (CRG), the all-encompassing range of home products, electrical appliances, fashion apparel, and foods will be on display in 10 main zones, which will help ease customers’ browsing: Bed & Bedding Zone, for example, Slumberland, Synda, and Serta; Home Furnishings & Home Decorations Zone, such as Pasaya, Modernform, La Z Boy, and Seagull; Lighting & Electrical Appliances Zone, such as Panasonic, Philips, and Osram; Bathroom Zone, such as Bathroom Design, Cotto, Hholer, and American Standard; Kitchen Zone, for example Starmark, Fagor, Teka, and Smeg; Paint, Building Materials, and Tools Zone, such as Captain, Beger, Bosch, and Makita; Tile & Flooring Zone, such as Cotto, Leowood, Hoffen, and Kaindl; Plumbing Zone, such as Mazuma, Stiebel, Hitachi, and Pure; AV Zone, including Sony, Panasonic, Samsung, LG, Philips, Pioneer, Mitsubishi, Electrolux, Siemens, Sharp, and Whirlpool; and Apparel & Fashion Zone by CMG that will see famous brands on discounts of up to 80% with dozens of giveaways. The spaces and brand variety have also been increase for Bed & Bedding, Home Furnishings & Home Decorations, and Lighting & Electrical Appliances Zones because these product groups have received significantly high interest in the previous show. In addition, CRG will make their appearance under Auntie Anne’s, Mister Donut, and Sakura Restaurant. HomeWorks has set aside a budget of Bt80 million for the organization of the 3rd HomeWorks Expo, half of which will go to the organization of the event while the other half will be spent on sales promotion, advertising, and public relations on all media channels, including television, radio, newspaper, and such outdoor media as intelligent traffic signs, billboards, and tuktuks. From the full-coverage public exposure, the 10-day event will expectedly attract some 500,000 visitors and generate at least Bt400 million of sales. On the highlights of the show, Mr. Pong added: “The 3rd HomeWorks Expo will be different from our previous shows, and this will be a move to cope with the global warming, which is currently a hot issue. In cooperation with the Faculty of Architecture, Chulalongkorn University, and led by Professor Dr. Soontorn Boonyatikarn, a National Best Researcher and the designer of Bio-Solar Home Innovation, we will be introducing Eco-Sphere — the home innovation to fight global warming (The Ball House). This future home is created using the design techniques and materials that have been proven to help solve global warming. The first of its kind with magnificent interior decoration, the Ball House can be used as real house and will be on show at the 3rd HomeWorks Expo. Noo Waen - Pawarisa Penchart, a famous TV host, will be the ambassador of the home innovation to fight global warming. The 3rd HomeWorks Expo is an event where the whole family can spend time together to shop for best-buy home products and electrical appliances. The event offers maximum discounts and the best promotions around, as well as the entertaining "Take Home For Free" competition under the theme “Fighting for The Kids”, and the highlighted Eco-Sphere — the home innovation to fight global warming (The Ball House). These are some of the strong confirmations that HomeWorks Expo is the year’s best expo for home products and electrical appliance — a truly worth-waiting event. Mr. Suthisarn Chirathivat, President, Power Buy Company Limited, as the joint organizer, said, "Besides the innovative products from leading brands on exhibit and on show at this event, Power Buy will also carry out golden moment promotions for electrical appliances, during which the prices will be slashed and the best available offer will be given to technology lovers who look for quality appliances, impressive after-sales services from team of professionals, and maximum satisfaction guaranteed by Power Buy. Don’t miss HomeWork Expo that will take place in Hall 101-104, Bangkok International Trade and Exhibition Centre(BITEC), Bangna. for only 10 days. The biggest home products and electrical appliance expo of the year opens from 10:00 to 22:00 hr, but the closing time will be extended to 24:00 hr on the last two days of the event, September 29 and 30. For more information, pleas contact: HomeWorks Public Relations Department Parichut Sangkaew (Pa), Tel: 0-2206-9300 Ext. 4613 or 08-1646-3639 JWT Public Relations Punnut Sivapronpun (Tee), Tel: 0-2204-8217 or 08-1172-2342 Wasana Phasomyard (Pun), Tel: 0-2204-8078 and 08-9763-1713