Bangkok--6 Sep--Ogilvy Public Relations Worldwide Right now, in many developed markets online penetration exceeds 60% of individuals and Online is already a mainstream component of consumer behavior and media consumption. The need to reach consumers at the right time, in the right place, with sufficient force to induce an action, to engage , to protect and develop reputation and influence the purchase funnel that drives to transactions and businesses. In 2007 GroupM and MindShare Interaction will, for the first time, invest more than $ 2 billion online on behalf of our clients around the world. As a result we find ourselves charting new waters for the industry. MindShare Interaction (MSI) presents “All Change: Marketing in Addressable Media”, an interactive media forum featuring Thailand’s interactive/digital industry leaders and international experts who will discuss the changing marketing issues and digitals role in these. Discussion on the measurement of digital and lesson learnt from both creators and marketers alike will help us all how to better understand and engage consumers through these ‘new’ channels. Our belief is based on a four-pillar framework Reach: remains a prime communication objective for advertisers in many categories. Digital media is often needed to replace audiences they are losing in more traditional media, and to add frequency against light television viewers. Critically these advertisers need multi-platform reach strategies which harness the strengths of each channel Engagement: Digital is the easiest & most versatile way to deepen the relationship marketers have with their consumers. Interaction is essential; consumers expect every brand or service to present itself in some kind of online environment and for that presentation to be interesting and relevant. Reputation: Interactivity & electronic publishing has democratized information. This presents both challenges & opportunities. You can still run but you can’t hide in a world where good news travel fast and bad news travels faster. Brands and businesses need to listen to the conversation and understand how to participate and respond. Transaction: Media is no longer part of the communication chain alone. Interactive media is both a marketing channel and a channel to market. About MindShare Interaction. We provide market-leading knowledge and expertise in the fast evolving world of digital and direct media. We ensure our clients a return on their media investment based on thorough, integrated and innovative planning process. We have the most comprehensive worldwide digital and direct network of any agency group, having 245 people in 43 offices in 34 countries. Issued by: MindShare Thailand For further information: Ninrat Deesomsuk ([email protected]) Veeraya Permpanich ([email protected]) Ogilvy Public Relations Worldwide Limited Tel. 0 2205 6000