Bangkok--13 Sep--PITON Communications BenQ (Thailand) Co., Ltd. created a very cool experience for the debut of its new models กV Joybook S32, S32W and R56. The new series is aimed to capture teen notebook users, who are seeking elegant designs, and of course those hardcore multimedia users. The official product launch took place at the very cool Sub-Zero Ice Skating Rink, Esplanade, Ratchada. Included in the event were colorful dance activities to excite teens and non-teens alike. According to Mr. Teerawut Supapunpinyo, BenQ (Thailand)กฆs Director of Sales and Marketing, กงOur proactive marketing strategy is targeted to capture two groups กV teens and first-jobbers aged between 18 กV 30. These groups are considered the largest influential consumer groups in todayกฆs market landscape. When it comes to purchase decision-making, they are particularly keen on quality, advanced technology and elegant design to meet their lifestyles, rather than just sticking to brand names. The three Joybook models introduced in this debut will undoubtedly meet their tastes. Mr. Patthakorn Pornsirithivej, Notebook Business Development Manager, shared, กงThe Joybook S32 and S32W are designed specifically to meet teen and first-jobber lifestyles. Each model, only 2 kg in weight, features a svelte and smoothly contoured casing and comes equipped with 13.3-inch widescreen LCD display and built-in webcam. Covers are designed and built by taking advantage of BenQกฆs exclusive Laminated Color Metal (LCM) technology where pop art is perfectly blended onto the pearly white or midnight blue cover, making these models even more eye-catching and cool. Casing and cover are made of premium-quality materials that present a cool yet elegant look while filled with ultimate functionalities and durability against scratches. The latest chip-set Intel Centrino Core TM 2 Duo Processor (Santa Rosa Platform) is incorporated into the units. As for the R56 model, Mr. Patthakorn said, กงThe R56 model has exciting differences from S32 and S32W. Joybook R56 is the answer for avid gamers packed with multimedia advanced features with the fastest response time available in the market of only 8 ms. R56 also comes outfitted with nVidia GeForce 8400 processing unit and a digital HDMI output connector that provides crystal-clear transmission of high-definition digital video and digital audio up to 1080p resolution. For sound pleasure, R56 features TruSurround audio technology, with built-in dual 2W stereo speakers and a 3W subwoofer embedded in its housing. Additionally, Joybook R56 is equipped with E-SATA (External Serial ATA) port, which is the latest innovation capable of delivering data transfer at a rate 300% faster than USB 2.0., providing a truly perfect multimedia experience! Mr. Teerawut added BenQ (Thailand) marketing plan is to strengthen its product presence. กงOur major strategy is to build a clearer and more concrete image for Joybook among consumers. We promote the many strong points of our products stressing elegant and outstanding designs that are unique from other products available in the market. We also make special effort that our channel team members are knowledgeable with product information about the unique functionalities of Joybook. And most importantly, we are organizing road shows allowing us to get closer to our targeted groups กV teens and avid gamers. We use marketing tool called กฅuser experienceกฆ aiming to impress them with our product lineup, so BenQ will be in their mind for future purchase decisions.กจ In early Q3/2007, BenQ made an advance move into the premium notebook market by rolling out its S41 model, targeted at upper income buyers. The newly unveiled S32, S32W and R56 models are different targeted at medium income buyers. BenQ anticipates that Joybook S32, S32W and R56 will lift up its Q3 and Q4 sales by 70%, with sale volume at 20,000 units during the second half of 2007. By 2007 year end, BenQ will be ranked fifth in terms of overall notebook market share. About BenQ Corporation BenQ Corporation consists of three main business groups กX Digital Media Business Group, Integrated Manufacturing Service Business Group and Mobile Communications Business Group. These three business groups encompass a broad range of products and each possesses a focus on providing consumer-oriented solutions designed for the digital lifestyle. 2005 revenues for BenQ Corporation exceeded US$5.07 billion dollars. About BenQ Group The BenQ Group is currently comprised of ten companies that operate independently while sharing resources and leveraging synergies among them. The BenQ Group companies include BenQ Corporation, AU Optronics Corporation, Darfon Electronics Corporation, Daxon Technology Inc., BenQ Guru Software Co., BenQ Hospital, Darwin Precisions, Ltd, Raydium Semiconductor Corporation, Cando Corporation and Wellypower Co., Ltd. 2005 revenues for BenQ Group exceeded US$12.36 billion dollars. For more information please contact: Buranii Chandraparnik, wipathip Songwanich Karnjana , Sawatruja Ratanabupha PITON Communications Co., Ltd. Tel: 0.2612.2211-7 Fax: 0.2612.2319 E-mail: [email protected], [email protected] [email protected], [email protected]