Bangkok--18 Sep--Mind Touch Nestle Food Services introduces "NESCAFE Gourmet", to fully penetrate the food service business with the offering of premium gourmet coffee, together with new trendy look of automatic coffee machine Focusing on excellent service support to business partners. Mrs Veronique Cremades, Executive Director — Food Services, Nestle (Thai) Ltd, reveals that the company has revamped the hot coffee products distributed through food services system with the introduction of latest innovation "NESCAFE Gourmet" with outstanding feature of far better smell and taste of roasted coffee, but maintain its great convenience of instant coffee from the modern automatic coffee machine. Under slogan "A Cup of Happiness", Nescafe Gourmet will come out to the market with the new trendy look of automatic hot coffee machine. The reshuffle is set to fully penetrate the food service operators particularly those for out of home consumption such as quick service restaurants, hotels, restaurants, offices, airlines, beverage shops, hospitals, universities, mini-marts, and convenience stores, aimed at providing optimum satisfactory of consumers about the product. The company’s important strategy is working in close alliance with its business partners with the competent team of personnel to provide consultation and advice on business, training and equipment demonstration. Nestle Food Services also offers sales support and free-on-loan tools and equipment.. The company has currently many partners such as McDonald’s, A&W, Burger King, 7-Eleven, Family Mart, Jiffy, Star Mart, Minor Group, Central Restaurant Group, Yum Restaurant and the Private Lounge of Bangkok Airways, etc. NESCAFE Gourmet features an outstanding coffee aroma, which is quite similar to roasted coffee through its special process so called "Enhanced Recovery Aroma" designed to maintain the aroma of coffee during the production. The process of retaining aroma is very unique for NESCAFE product. As for the taste, the company also conducted survey among target consumers in the age group between 25 and 50, and found that many of them prefer the new taste.Veronique says that Nestle Food Services will market NESCAFE Gourmet by focusing on creating the brand awareness continuously in the market to strengthen the brand in long term. Proactive PR activities will be held through major media including newspaper and magazine ads, point-of-purchase materials at alliance food and beverage shops. The company will also organize 'Sampling Road Show', that will allow individual consumers at office buildings and hotels a chance to try the new taste of gourmet coffee product. "We strongly believe that NESCAFE Gourmet will receive a very good welcome from local consumers, due to its lasting and far better aroma benefits. There are also various menus offering to be the new choices of today consumers, including Capuccino, Mocca, and Teafe’ (Tea with Coffee). NESCAFE Gourmet automatic coffee machine is suitable for food services operators, who demand for convenient, waste free, and cost saving solution," says Veronique. Nestle Food Services is a business unit focusing on serving business operators related to foods and beverages. The unit will continuously develop products, equipment and tools, and quality services, as well as providing consultation and technical support, together with sales materials and decoration items, to food service operators, to create outstanding and attractiveness on their retail outlets. The services also include food cooking and beverage making demonstration and training. Consumers, who are interested in having additional details or want to make an installation of coffee machine, can contact at Tel: 02 657 8625 For media enquiry, please contact Savitree Peungcharoenkun (081 816 4598) Chatsaral (Pom) Tiamwon (089 443 6886)