Bangkok--19 Sep--LOWE PR Kuppersbusch Thailand, an affiliate of Teka Group, announced the company sales in first half of the year 2007 at a growth rate of 700%, making it the fastest growing supplier in the high end of the kitchen appliance market. Kuppersbusch, a well known brand in Europe, is only a new player in the Thai market, but has its sights set on overtaking the current premium brands. Sirin Phinyawatana, Product Manager for Kuppersbusch, an affiliate of Teka Thailand, said, “Kuppersbusch only came into the Thai market at the end of 2006 and we have already made significant inroads into the high-end kitchen appliances segment. “We started in a slow market, with a depressed economy, but have recorded a 700% growth already this year.” Sirin said the company was focusing on a wholesale strategy, targetting condominium and unit developments, while at the same time becoming more well known in the retail market. “We’re confident that our strategy, combined with improved political and economic factors will see continued strong growth,” she said. A key marketing strength of Kuppersbusch is its reputation for after sales service, called “promising service” in which products can be delivered in a matter of days rather than weeks, because of a vast warehousing complex in Bangkok. “This gives us a definite edge over the other European premium suppliers in the Thailand market and it is an advantage we intend to build on,” said Sirin. Kuppersbusch quality products are imported, by Teka (Thailand). The company launched sales in Thailand in 2006 with 10 products, including ovens, steam ovens, microwaves, cooker hoods, refrigerators, wine coolers, coffee makers, and dish washing machines. Currently, the most popular products in the Thai market are the microwaves and cooker hoods. For more information please contact Tippawan Nuntachaiyod LOWE Ltd. Tel. 0-2670-1000 ext. 203, 204 Mobile : 08-1621-8666 Email : [email protected]