Bangkok--19 Sep--Aziam Burson-Marsteller Exclusive with True Move Bodyslam Collection SIM — UNSEEN Enhanced CD True has built upon its collaboration with GMM Grammy to excite the digital content segment by offering a total rock music experience featuring Bodyslam, the leading rock band in Thailand and its latest album, Save My Life. Rockers can listen to, view, vote, load and chat via all TrueMusic channels. They can also download Bodyslam’s exclusive mobile content for free and “rock” at http://savemylife.truelife.com. They can share their excitement at special concerts available only for True customers. Moreover, customers who purchase the TrueMove SIM collection Ya-Pis by Bodyslam will receive free an exclusive enhanced CD by Bodyslam that contains unseen exclusive content. Mr. Kitikorn Penrote, Director of True Music, True Corporation Plc. said, “True and GMM Grammy have continued their cooperative effort to create entertainment that suits rockers’ lifestyles via the new ‘Save My Life’ album by Bodyslam. Rock fans can enjoy a total rock music experience via integrated digital content from TrueMusic. They can listen, view, load, vote and chat via all the convergence channels of True Group including TrueMusic Television, TrueMusic Radio, TrueMusic Mobile and TrueMusic Online. We are also organizing exciting and exclusive activities around all types of musical experiences in order to reinforce the fact that True Music really gives you more than just music.” Mr. Suphakit Vuntanadit, Director, Marketing and Customer Experience Relationship Management - True Group said, “TrueMove believes in using a music marketing strategy that covers all musical genres to meet the needs of today’s lifestyles. Examples of True music marketing include Pop Music with Golf—Mike targeting teens, and country music with Aof Supanat and his new Rak Ton Rak Nan album to attract consumers nationwide. TrueMove’s latest music marketing campaign is targeting rock music lovers to share the excitement with Thailand’s leading rock band, Bodyslam featuring exclusive mobile content from the band’s latest album, Save My Life, which is available for only TrueMove subscribers. A wide variety of Bodyslam’s exclusive mobile content is open for free download including ringtones, color ring and full songs of all songs included on the Save My Life album. There are also music video pictures, concert highlight clips and many other exciting Bodyslam content. Moreover, TrueMove has launched the exclusive TrueMove SIM collection Ya-Pis by Bodyslam priced at 99 Baht for both prepaid and postpaid systems. This exclusive collection SIM offers the free Unseen Bodyslam enhanced CD which has been exclusively compiled for this SIM collection. The enhanced CD incorporates music videos, background information, special interviews, photos, lyrics and mobile phone content.” True and GMM Grammy have prepared an exclusive gift for customers using the exclusive TrueMove SIM collection Ya-Pis by Bodyslam by offering them a chance to win free tickets to enjoy Bodyslam concerts by calling *419900 (3 Baht per one call). - 50 prizes of two tickets to a Bodyslam Jam Session concert that will take place on October 5, 2007 at TrueLife Thonglor. Applications are open between September 11 - October 1, 2007. - 200 prizes of two tickets to Bodyslam in Interactive Concert that will be held on November 3, 2007 at Moon Star Studio. Applications are open between October 2-30, 2007. TrueMusic supports online fan clubs by introducing the new website http://savemylife.truelife.com. Rock music enthusiasts can acquire in-depth updates on Bodyslam and get a chance to be one of the lucky people who will receive free tickets to the three Bodyslam concerts that True and GMM Grammy will exclusively provide for rock fans. TrueMove customers who love rock music can enjoy the fun at Bodyslam concerts that will be held in major cities nationwide including Phuket, Chonburi, Ayutthaya, Chiang Mai and Nakhon Ratchasima. More information is available at http://truemusic.truelife.com. About True Move Company Limited: TrueMove, a subsidiary of True Corporation Plc, Thailand's only fully-integrated communication solutions provider, convergence solutions leader and premier lifestyle enabler, offers innovative and high-quality wireless communications services on its nationwide 1800 MHz network to 9.1 million subscribers (June 2007) throughout Thailand. TrueMove’s vision is to create a pioneering wireless hi-speed lifestyle where people can communicate as well as access knowledge, information and entertainment wherever, whenever, and however they wish. The company delivers superior coverage coupled with quality and best value services, which make TrueMove more than just a mobile phone. Leveraging its relationships with True Corporation and the CP Group, TrueMove offers unique integrated products and services to the Thai market. For more information, visit www.truemove.com or www.truecorp.co.th. For more information, please contact: Corporate Communications - True Group Ref: (145) 19/09/2007 Sisadhi Reuben Tel: +66 (0) 2699 2782 Email: [email protected] Anchalika Kausangunsilp Tel: +66 (0) 2699 2727 Email: [email protected] Thadhamon Chanthana Tel: +66 (0) 2699 2783 Email: [email protected] Nattakorn Plubprasit Tel: +66 (0) 2699 2771 Email: [email protected] Aziam Burson-Marsteller Porntip Lertvechakul Tel: +66 (0) 22529871-7 Email: [email protected] Jaruwan Vorarakthananune Tel: +66 (0) 22529871-7 Email: [email protected]