Bangkok--20 Sep--124 Communications Rebranded Stores, Expanded Market Focus on Camphone Imaging and New Marketing Campaign to Further Enhance Kodak’s Retail Printing Business Chonburi, Thailand, 19 September 2007 — Kodak Thailand Limited today announced its plan to revitalize its Kodak Express retail outlets in Thailand. A total of 33 Kodak Express stores will be redesigned, rebranded as “Kodak Express Digital Solutions”, and will offer consumers a comprehensive spectrum of digital imaging services. Together with the new stores, Kodak also announced a new marketing campaign launching in Thailand in October, called “Print it. Kodak Express.” The campaign targets the emerging, high-growth camphone imaging market and aims to motivate users to print images they have captured on their camphones, as well as on their digital cameras. The rebranded Kodak Express Digital Solutions stores cater to modern consumer lifestyle preferences in Thailand. Among the 460 Kodak Express outlets in Thailand, 33 will be revitalized, enabling them to provide a whole new imaging retail experience for Thai consumers. A variety of exciting new products and services will be gradually introduced, including new lines of Kodak digital cameras, photo printers, accessories, digital frames and other post capture solutions. Stores will feature striking new designs that enhance shop visibility and improve store layout. “As a part of our worldwide digital transformation, Kodak Thailand is enhancing its retail printing business, with the goal of making the Kodak Express channel THE imaging solutions destination for consumers in this digital era,” said Pallop Santiphant, Country Business Manager of Digital & Film Imaging, Thailand and Vietnam, Kodak. “The new Kodak Express program enables retailers to deliver exciting new ways for consumers to print, share and enjoy their images, regardless of the kind of capture device they use.” The “Print it. Kodak Express” campaign aims to generate awareness and educate young consumers about the convenience and fun of printing quality images from their mobile devices. Starting in October, the campaign will use print, online and outdoor advertising, ranging from BTS SkyTrain Platform truss to bus shelter advertisements, to motivate young consumers to print. A series of point-of-sales materials will also be available introducing all elements of the Kodak Express Digital Solutions stores. Currently the Kodak Express group is the one of the most pervasive worldwide retail networks, covering 28,000 locations in 41 countries. About Eastman Kodak Company Kodak is the world’s foremost imaging innovator. With sales of $13.3 billion in 2006, the company is committed to a digitally oriented growth strategy focused on helping people better use meaningful images and information in their life and work. Consumers use Kodak’s system of digital and traditional products and services to take, print and share their pictures anytime, anywhere; Businesses effectively communicate with customers worldwide using Kodak solutions for prepress, conventional and digital printing and document imaging; Creative Professionals rely on Kodak technology to uniquely tell their story through moving or still images; and leading Healthcare organizations rely on Kodak’s innovative products, services and customized workflow solutions to help improve patient care and maximize efficiency and information sharing within and across their enterprise. Additional Information Contact: Bongkod Paebunyong Kodak (Thailand) Limited TEL. 0-2690-1433 # 860 e-mail: Kittisak Anansitichok 124 Communications Plc. TEL. 0-2662-2266 FAX. 0-2204-2662 www.124comm.com