Bangkok--27 Sep--Penner-Madison IBRIX launches SIGN ASIA EXPO ’07 and MEDIA ASIA EXPO ‘07 to present innovative technologies and promote Thailand as international hub for signage industry and advertising media IBRIX Co., Ltd., today announces the holding of SIGN ASIA EXPO ’07 and MEDIA ASIA EXPO ’07 to push Thailand to become the center stage of signage industry and advertising media. SIGN ASIA EXPO ’07 is jointly organized by IBRIX Co., Ltd., the Asia Sign Association (ASA), the Advertising and Sign Producing Association (ASPA), the Thai Inkjet Club (TIC) and the Thai Screen Printing & Graphic Imaging Association (TSGA). MEDIA ASIA EXPO ’07: Center of Advertising Media is being organized by IBRIX Co., Ltd., Advertising and Sign Producing Association (ASPA) and Out of Home Club. Backed by the strong partnership between Department of Export Promotion (DEP) of the Ministry of Commerce and the Thailand Conventions and Exhibition Bureau (TCEB), the two exhibitions are scheduled to be held on September 27-30, 2007 during 10.00-20.00 hrs. at IMPACT Muangthong Thani Hall 2-3 for SIGN ASIA EXPO ’07, and Hall 2 forMEDIA ASIA EXPO ’07. “There are several supporting factors that could drive Thailand to be Asia’s center of advertising media industry. We have high media ownership in the country as well as world-renowned professional advertising and public relations personnel. Moreover, Thailand has government laws that support the industry and are open for various kinds of media. Add to this is the ideal location of the country. We would like to invite all of you who want to participate in these international exhibitions, especially dealers in signage business. Sign Asia Expo ’07 will present signage technologies from the international community and Media Asia Expo ’07 will gather advertising media practitioners and demonstrate ways on how to use them effectively,” said Mr. Sakkachat Sivabovorn Managing Director of IBRIX Co., Ltd. Chairman of the two exhibitions. “This is a perfect opportunity for marketers, public relations, entrepreneurs, manufacturers and everyone else who are participating in these exhibitions and I believe that this event will play a significant role in the growth of the signage and advertising industry as everyone can take full advantages of all business opportunities available here,”Mr. Sakkachat added. SIGN ASIA EXPO ’07 is an exhibition that intends to show Thailand’s potential to become “Gateway to Asian Signage Industry” or the center of signage industry in Asia. This exhibition will present innovative signage technologies which are categorized into zones—Technology Suppliers, Material Suppliers, Display & P.O.P and Electronic Signage. “SIGN ASIA EXPO ’07 gathers the public and private sectors committed to share their expertise in manufacturing and distribution among local and international dealers. This will build up the capacity of Thailand in every aspect and bring our country to the centre stage of signage business in Asia,” said Ms. Supatra Srisook, Department of Export Promotion, Ministry of Commerce. Aside from SIGN ASIA EXPO ’07, which is being held for the fourth year, MEDIA ASIA EXPO ’07 will run under the concept “New Media, New Concept, New Location” and will offer network opportunity among advertising agencies, executives, marketers, public relations to discuss and exchange idea and build strategies that focus on target audience effectively. Mr. Vithaya Sintharapanthorn, Sector Director — Exhibitions, Thailand Convention & Exhibition Bureau (TCEB) said, “TCEB as the supporter of Media Asia Expo ’07 will promote the event to a target group of foreign exhibitors and visitors especially those who are looking for new media. We are confident that Thailand is one of the major markets of media business.” In addition to the new technologies form various leading media companies who intend to showcase their own media innovations, the exhibition will also have informative seminars covering various interesting topics as part of the efforts of the organizers to boost Thailand as the international center of advertising media. “As an organizer of the two events, we believe that movement in advertising industry has never stopped. Nowadays, people always welcome new things. As a matter of importance to the marketing and public relation activity, we want to be a center stage of Asian advertising media business by gathering all innovative advertising media, from local and international, and also introduce various new high quality media as alternative choice for entrepreneurs and media buyers,” Mr. Sakkachat added. Media Contact: Theresa Rawipan Sareedokchan Suthira Suwanbenchakul IBRIX Co., Ltd. Penner-Madison & Company Limited Tel: +662 641-4381 Tel: +662 716-5246 ext. 125 Fax: +662 641-4381ext. 13 Fax: +662 7165250 Email: [email protected] Email: [email protected]