Bangkok--2 Oct--KASIKORNBANKGROUP Mr.Banthoon Lamsam has proudly announced a new agenda for KASIKORNBANKGROUP with the creation of K NOW - a new dimension in service offering all customer segments a broad array of data over and beyond financial services. The Bank ambitiously hopes to become the financial service leader with their concept of “A People to Simplify Your Life”. Making the dream of a “Financial Institution of the Future” come true with our new philosophy of “A People to Simplify Your Life” Mr.Banthoon Lamsam, Chief Executive Officer of KASIKORNBANK, said in a recent interview that KASIKORNBANKGROUP will soon see a major change where customers will be offered more than financial services per an innovative philosophy entitled, “KASIKORNBANKGROUP: A People to Simplify Your Life”. KGroup customers will be provided with the highest quality of financial services plus other services beyond their expectations. The new dimension of service will offer 360ฐsolutions that will ensure customers to gain greater convenience in every service. No matter whether it is about personal or business finance, our services will always guarantee efficiency and the best value.K NOW — Wisdom of Life and Business K NOW signifies a new philosophy of services beyond today’s financial boundaries, entailing information, knowledge and useful advice to broadly simplify your life and business. K NOW is specially designed to provide customers with more than just financial services. All information has been thoroughly prepared and is thus accurate, up-to-date and reliable and will be widely disseminated via our website, knowledge corners and community resources. KASIKORNBANKGROUP will act as a platform coordinating with peers and other related businesses in a long-term synergy. With the use of KGroup resources to their fullest potential plus IT advances, KGroup will not only ensure high quality financial services that best suit customers’ specific needs, but also offer effective services to individuals and business customers. Today, most financial service customers are in need of a wide variety of information impacting their lives and businesses. It has become rather time consuming to search for desired information and it’s quite hard to be sure if it is reliable. Realizing this, KASIKORNBANKGROUP will serve as a center for important, necessary financial and non-financial information that has been thoroughly examined and compiled to broadly serve the general public. This new concept is based on our strong belief that KGroup is an organization that perfectly blends qualified personnel and a vast service network with advanced technology.Creating Leisurely Life For individual customers, K NOW will enhance their convenience toward a complete “leisurely life” with up-to-date information and IT tools that will be effective for planning every stage of life — even for your children and your own retirement. Customers will be assured of secure and convenient services that they have never experienced before from any other financial institution. As an example, K NOW caters to our K-Home Loan customers via Home Smiles Club. They can use KGroup services both before and after loan applications. There is access to information related to housing estates at various locations, the quality of each development, their prices, step-by-step loan application service, home designs, plus decorating and remodeling solutions as well as housing repairs, pest control, utilities, etc. K NOW can instantly provide customers with a detailed database of quality service providers, service centers and websites. Useful information and tips about residential units are available via Home Smiles Club, which now caters to some 35,000 members.Toward Boundless Business For corporate customers, apart from receiving total solution of financial services encompassing fully integrated financial support, K NOW has taken another progressive step that will strengthen your business to grow boundlessly. We are ready to offer advice and information to further your business effectively at home and abroad, analyze the present and future economic situation, facilitate business alliances and helps you to effectively reduce business costs. Moreover, Venture Capital is also available to jointly invest in innovative projects and help customers access Boundless Business opportunities for sustainable competitiveness nationally and globally. For instance, K NOW for SME customers is K SME Care projects featuring not only loans, but also advice, research and information on the economy and business, including educational training courses. We have already conducted 3 K SME Care training courses attended by 1,400 SME customers in Bangkok and upcountry. They had the chance to learn new techniques advantageous to their businesses. Moreover, our network in the K SME Care community has also set up centers where KASIKORNBANKGROUP companies act as a focal point to support you with useful information, news and a cordial welcome. In 2008, K SME Care will expand with more extensive training. Moreover, Venture Capital services will be established to jointly invest in customers’ businesses to strengthen their working capital. Stepping Forward to be First in Service Excellence in AsiaThe above projects are being developed to reach our goal of service excellence, where KGroup will evolve into the future. In the near future, we will launch our K-WePlan, which will enable individual customers to map out detailed financial plans for their entire lives. For corporate customers, our new K-Supply Chain Management service is being continuously developed from K-Supply Chain Financing to assist you in other aspects beyond financial services. The Bank offers consultation on management to customers to increase their potential in business operations. Our diverse advice includes management of import and export documentation, logistics for production planning, transportation, procedures for export and tax management. If these elements are well planned, customers can reduce their costs by 10-20 percent. After these services are made available, KBank will be the first in Asia to render these special services.A summary of Complete Services …A Superior Distinction Mr. Banthoon revealed that this new business undertaking of KGroup coined, ‘A People to Simplify your Life’ for individual and business customers, may take quite a while to reach the perfection. However, this philosophy is an important agenda for KASIKORNBANKGROUP and a new dimension in service for the next decade. Now, services not mean only the best financial solutions, but customers will also receive K NOW for their leisure lifestyles and boundless business horizon. With ‘A People to Simplify your Life’, KASIKORNBANKGROUP is confident that the project, when completely implemented, will make KGroup the best financial conglomerate, rendering perfect service. Customers will gain maximum satisfaction, which will create distinction and enable KASIKORNBANKGROUP to offer superior services that can compete with all other banks.