Bangkok--3 Oct--Mind Touch Nestle FoodServices is launching “Nescafe Ice Espresso Roast”,a new strong and delicious ice coffee, mainly available from today at leading convenience stores and food courts throughout the Kingdom. An exciting road show event will be held to support the introduction of this new ice coffee product to the FoodServices operators for the pleasure of the end-consumers. Nestle FoodServices is set to penetrate into the massive channels of major convenience stores and food courts throughout Thailand with the launch of its latest ice coffee product, “Nescafe Ice Espresso Roast”, highlighting the outstanding feature of strong coffee taste and roast & ground aroma. This new ice coffee is targeting out of home professionals who cater for coffee lovers. This will also reinforce Nescafe’s leadership position in local food service business. Mrs. Veronique Cremades, Executive Director — FoodServices Business Unit, a business unit under Nestle (Thai) Ltd focusing on serving food and beverage solution to Professional business operators, revealed that the launch of new “Nescafe Ice Espresso Roast”, is capitalizing on Nestle latest technology innovation: the Enhance Recovery Aroma process: the unique manufacturing process which retain the coffee aroma during the roasting process to ensure roast and ground coffee aroma in every cup. Also, this technology enables Nestle to achieve more finesse and coffeeness. In another word, consumers will experience smoother coffee with more coffeeness proposition. Therefore, every glass of Nescafe Ice Espresso Roast will deliver strong coffee taste with smoothness featuring roast and ground coffee aroma. Nescafe Ice Espresso Roast can be experienced in any occasion under the product concept “Convenience, Indulgence, and Strong Coffee Experience” Nestle FoodServices will organize marketing campaigns to support the launch of “Nescafe Ice Espresso Roast” with focus to create product awareness through proactive public relations, point-of-purchase activation, special promotion campaign inalliance with Trade Partners as well as product sampling, store decoration and road shows at major cities in all regions throughout the Kingdom. “We believe that Nescafe Ice Espresso Roast will be another flagship to fully penetrate food services channels. We have received very good feedback from consumers, who love strong coffee, since our premium ice coffee product has been available at Family Mart — our strategic lead launch partner - since September this year. Nescafe Ice Espresso Roast offers the strongest and most well blended coffee taste made of Nestle’s state-of-the-art coffee making process,” said Mrs. Cremades. Nestle Food Services is a business unit which provide services and products solution to Out of Home professional business operators. This unit is continuously developing products, equipment and tools to answer Operators needs, as well as provide high quality services such as B2B consultancy, Culinary and Beverage making and demonstration, Beverage technical support, all together with sales materials & decoration items, to create outstanding attractiveness in its Business Partners retail outlets. For further information, you may contact our Nestle FoodServices Professional call center at Tel: 02 657 8625 For media enquiry, please contact Mind Touch Company Limited Savitree Peungcharoenkun (081 816 4598) Chatsaral (Pom) Tiamwon (089 443 6886)