Bangkok--5 Oct--Francom Asia A new NIVEA For Men challenge has just been launched! The latest innovative product for the active, modern man, NIVEA For Men Advanced Whitening Acne Oil Control Moisturizer, is the first from NIVEA For Men that combines the benefits of whitening and oil-control to meet more specific skincare needs. It does not only render the skin naturally brighter but also keeps it oil — free all day long. All men nationwide are invited to see the results for themselves by purchasing NIVEA For Men Advanced Whitening Acne Oil Control 15 ml. for the truly exceptional price of THB 29 from now until 30 November 2007 only! Unbelievable price to prove unbelievable results!!! Khun Thanachai Chaikittivanich, Marketing Director of Beiersdorf (Thailand) Ltd., explained this bold new step by NIVEA For Men to answer the current needs and the evolving lifestyle. “Research among the consumers shows that most men enjoy a dynamic pace and like to make the most of their lives. Therefore, a man’s skin is exposed to various environments that could include strong UV rays and pollution. 80% of them worry about skin dullness and oiliness that causes acne. This challenged us into developing “NIVEA Advanced Whitening Acne Oil Control Moisturizer” which effectively combines the efficacy of whitening and oil control in one product. The response has been overwhelming!” Thanachai added, “We launched an audacious campaign called Dare to Enjoy Bright & Oil-free Skin for THB 29 . Why such a challenge? Because we are really confident that men will love this fantastic product once they try it. We are expecting success similar to NIVEA For Men Whitening Moisturizer, with over 3 million pieces sold within 2 years. Because we always focus on product quality and respond to men’s true needs, we are expecting excellent consumer feedback on NIVEA For Men Advanced Whitening Acne Oil Control Moisturizer. NIVEA For Men Advanced Whitening Acne Oil Control Moisturizer combines the efficiency of Sodium Ascorbyl Phosphate and Acne Oil Control System (Acne Oil Control System = Propylene Glycol + Fucus Vesiculosus Extract + Potassium lodide + Potassium Sorbate + Sodium Benzoate) provides long lasting control of facial oiliness, help minimize clogged pores and soften black spots caused by acne. With UV filters, they also help protect the skin from UV rays. The skin then becomes smooth, naturally bright and healthy. *Results from Research International, November 2006 More information, please contact: Khun Jutapan Siripan NIVEA Information Center Tel: 02 233 4329-30 / 02 233 4338-9 ext 18 Fax: 02 236 8030 E-mail: [email protected]