Bangkok--9 Oct--Krungthai Card KTC comes up with a brilliant new idea to expand the firm’s business in the health sector. The first exclusive treatment in Thailand for inpatient clients offered with the cooperation of the country’s leading hospital Samitivej. “Get Well by KTC: We care for you the most” will allow 1.4 million KTC credit card holders to experience 5-star on-demand service selected for holders of KTC-Samitivej Hospitals VISA Platinum Card and KTC-Samitivej Hospitals Titanium MasterCard Card. Among the offerings are home theatre set direct to room with a vast selection of movies, health products, top magazines and health gift vouchers. More than 500 users expected in three months. Mr. Terapoj Chokeanantang, Senior Vice President, Credit Card Marketing, “KTC” or Krungthai Card Public Company Limited, explained the concept behind “Get Well by KTC: We care for you the most” “As you know, one of our primary concerns is to bring our clients privileges that meet their expectations. Consumers are now giving more and more attention to the care of their health. Our statistics show that an average of 60,000 credit card holders each month spend 2,700 Million Baht or an average of 300 Million Baht per month from January to September 2007 on healthcare. This is not only for remedial but also for preventive measures.” “Nobody wants to be sick, of course. But when sickness is inevitable and you need to be hospitalized, we are here to help you get well sooner. Hospitalized patients are usually in a state of mind where extra care is needed to combat worries brought on by their sickness. To this end, we are working with Samitivej Hospital and a number of other health partners to introduce “Get Well by KTC: We care for you the most”. The program is intended to bring exclusive privileges unheard of before to all KTC members. In other words, let our credit card privileges brighten you up on days you are down with sickness. There will also be discounts to make members feel more intimate with the KTC brand and our credit card when visiting Samitivej Hospital.” “All KTC credit card members spending 5,000 Baht or more as inpatients at Sukhumvit and Srinakarindra branches of Samitivej Hospital will be entitled to KTC Happy Voucher —a set of privilege vouchers worth over 5,000 Baht from partners like NIBHANA SPA, TRUE Fitness, TIGER EYES, Horseshoe Point Resort Pattaya, Chintakarn Music Institute, Ameda, Amanyi, Au Bon Pain and S&P.” “There are even more privileges for holders of KTC-Samitivej Hospitals VISA Platinum Card and KTC-Samitivej Hospitals Titanium MasterCard Card. When spending 5,000 Baht or more as inpatients at Sukhumvit and Srinakarindra branches of Samitivej Hospital, members will be entitled to more benefits. Firstly, clients staying in a superior room will receive a welcome set worth over 5,000 Baht containing products from Brand, Lemon Farm, H20+, By Design, JURLIQUE and White Rose plus selected readings like Hair, Harper’s Bazaar, Living etc., Prestige, Swing, TopGear, Wallpaper, Real Parenting, Reader’s Digest, SHE’S smart, Kids and School, MODERNMOM, and, Rakluke; and, a set of KTC Happy Voucher worth over 5,000 Baht. Secondly, clients staying in a deluxe room or better will be entitled to the above items plus a service of Phillips and selected movies direct to room from now until December 31st, 2007. Members may bring all gifts except the home theatre set home when they are discharged.” “There are presently 2,000 holders of KTC-Samitivej Hospitals VISA Platinum Card and KTC-Samitivej Hospitals Titanium MasterCard Card, spending an average of 14,000 Baht per month. We expect about 1,000 clients to use “Get Well by KTC: We care for you the most” service by the end of 2007.”, said Terapoj in conclusion. For more information, please call KTC Phone at 0-2665-5000 or visit www.ktc.co.th. For more information, please contact: Public and Corporate Affairs Department “KTC” or Krungthai Card Public Company Limited Kandtharat Chermchitphong Tel. 0-2828-5057 Suchada Weerasakulrak Tel. 0-2828-5732 Prapatporn Chumchuwat Tel. 0-2828-5401 Fax. 0-2828-5046 E-mail: [email protected]