Bangkok--10 Oct--Hill and Knowlton HP Leads Consumers to the New Trend with Latest Comprehensive Product Lines Including Imaging and Printing and Stylish Personal Computing HP is to simplify printing experiences for consumers at Home, Online and at Retail. Its new products line up to offer a complete range of personal computing that enables users to greater experience their personal and professional lives. The company expects sale growth at 15% in consumer segment. Mr.Prasert Charoonpaisal, General Manager of Imaging & Printing Group and Personal System Group, Hewlett-Packard (Thailand) Ltd. disclosed that HP is the leader in IT Consumer market and has been successfully brought the digital entertainment experiences to consumer through new product launches. The new products launch event today is regarded as the biggest launch for consumer IT products of HP, which is held annually. New products line up cover both imaging and printing group and personal systems group including products such as new inkjet printers, supplies, notebook PCs, desktop PCs, and iPAQ pocket PCs. Simplifying printing in future with Print 2.0 strategy For Imaging & Printing Group (IPG) HP forecasts that the digital printing will be increasing to 53 billion pages in 2010 or 10% of total printed pages. HP today announced a broad range of industry-leading digital printing solutions, designed to make it easier for consumers to get high-quality prints and photo projects at home, online and at retail. With HP’s new Print 2.0 strategy, the company will extend digital publishing platform to allow consumers to print or share their content wherever they are and whenever they choose. o Printing at Home — Offering wireless printing experience at home with the Most User-Friendly PrintersHP strengthens its home printing leadership with the introduction of the most user-friendly and broadest offering of wireless-enabled printers; this includes seven new wireless-enabled HP Photosmart printers and a wireless printing upgrade kit. The wireless LAN-capable models are the HP Photosmart C7280 All-in-One, HP Photosmart A526, HP Photosmart C4280 All-in-One, HP Photosmart C5280 All-in-One and HP Photosmart D5380 Printer. To provide a complete wireless capability for all its consumer printers, HP has also launched the HP Wireless Printing Upgrade Kit with which users can simply plug the receivers into the printer and PC, and enjoy the same printing performance as USB-cable printing. o Printing at Retail - Giving Customers a Wealth of Retail Photo SolutionsHP announced its penetration into the retail photo-printing market in Asia Pacific with the introduction of HP’s Retail Photo Solutions that offering a range of products and services that provides consumers with the fast, convenient and broad options to get their photos turned into high-quality prints of various sizes or creatively presented as creative merchandise or accessories. HP Retail Photo Solutions include: HP Photosmart Studio — first solution at retail designed to manage high-volumes of photos and print creative projects such as posters, albums, calendars, and greeting cards in as short as an hour; HP Photosmart Express station — industry’s most advanced, standalone self-serve retail photo printing kiosk o Online Printing - Extending Printing Leadership by Online Printing ServiceSimplifying Web Printing Experiences by HP Smart Web Printing SoftwareWith content from the Internet now accounting for nearly half of all printing done at home, the company wants to make it easier for consumers to print from websites like blogs and travel sites with HP’s Smart Web Printing software. The new HP Smart Web Printing software, available with all new Photosmart Printers, saves paper, ink and frustration by allowing customers to print only the content they want from web pages—in the manner they choose. The software allows Microsoft Internet Explorer 6.0 users to print usable web pages without cut-off edges by automatically adjusting web content to fit the width of a standard-size page. HP Smart Web Printing software also enhances printing with an HP Smart Selection mode that allows customers to easily select, modify, and arrange selected content from web pages, such as text, images and graphics, and print their selections in the order they choose. Defines Personal Computing for consumers with unique design that allow consumers to connect personally and professionally in the way they want For the Personal Systems Group, HP unveiled an innovative line-up of personal mobile and desktop computing products that have been designed to reflect consumers’ personal and professional lives through meaningful innovations and the next-generation designs. The concept of ‘personal’ takes many forms. It can be a more natural user interface using touch, or the beautiful high gloss finish that personifies elegance. HP’s new announcements are designed to enable users to experience life to the fullest through the creation and enjoyment of entertainment, staying connected and organizing their life on the go. Inspired by personal touch points in our lives such as color, form, lighting effects and textures, HP launched the ‘Verve’ and ‘Influx’ HP Imprint designs on the 14-inch HP Pavilion dv2600 series Special Edition Entertainment Notebook PC (with the ‘Verve’ HP Imprint Finish) and the 15.4 inch HP Pavilion dv6500 series Special Edition Entertainment Notebook PC (with the ‘Influx’ HP Imprint Finish). HP also introduced the 12-inch Compaq Presario B1200 Notebook PC with the ‘Trace’ HP Imprint Finish specifically designed to meet the diverse and unique needs of consumers in Asia Pacific. Largest expansion of HP iPAQs marking a new chapter for HP’s handheld business. The new HP iPAQs suit the lifestyles of the mobile professional, student and adventure junkie to business users: o HP iPAQ 612 Business Navigator — A two-in-one 3G phone and navigation device for mobile professionals; o HP iPAQ 212 Enterprise Handheld — Powerful, large screen PDA with Wi-Fi that is well-suited to run a broad range of business applications for business productivity; o HP iPAQ 112 Classic Handheld — Big screen, simple synchronization with personal content and Wi-Fi connectivity make this sleek, affordable PDA an ideal phone companion for personal productivity. The HP Pavilion m9000 Series Desktop PC is optimized to deliver the very best in digital entertainment, digital photography and mainstream gaming experiences with peace of mind. For a brilliant picture quality, pair the HP Pavilion Elite m9000 Series Desktop PC with HP’s new high-definition monitors - the HP w2207h 22-inch widescreen LCD monitor with BrightView panel (22 inch) and HP w2408h Vivid Color 24-inch widescreen LCD monitor with BrightView panel (24 inch). The latest suite of personal computing products will enhance the industry’s broadest range of PCs for consumers in Asia Pacific from HP — right from value, mainstream products up to premium performance computing. “As a leader who always lead the new trend to consumer IT market, today HP is offering a broad range of new products that will meet all requirements of consumers no matter where and when they want. Therefore, we are confident that we will grow at 15% for consumer segment next year, and aim to grow at 20% in imaging & printing group and growth than 50% in computing in 2008” said Mr. Prasert.