Bangkok--15 Oct--KTC “KTC” or Krungthai Card Public Company Limited and The Publishers and Booksellers Association of Thailand are seeking to encourage Thais to be more engaged in reading by introducing campaigns for KTC members in cooperation with major publishers Nanmee Books, Amarin and DMG at Book Expo Thailand 2007 from October 17th to 28th, 2007 at Queen Sirikit National Convention Center. Holders of all KTC cards are entitled to a complimentary can of Pepsi Max simply by producing card at KTC booth or opt for a multipurpose trolley service to help make it easier for book shoppers. KTC is also affirming the top Thai credit card company status by introducing a campaign titled “Redeem with Few Points” in cooperation with leading publishers under which KTC members can use their Forever Rewards points to redeem bestsellers. For instance, more than 40 weeks New York Times bestseller “The Secret” from Amarin Printing; “Winners Never Cheat” a story of a millionaire who built his career on the ground of honesty and kindness from DMG; and, Go Genius Mini joke book and puzzle book from Nanmee Books. KTC members can also use as few as 399 points onwards to redeem many other gifts at KTC booth such as G2000 bags, KTC trolleys and “Rak Poh Por Piang” products. KTC credit card members spending at booth of five partners: SE-ED, DMG, Nanmee Books, B2S and Bliss will earn 50 Baht Swensen’s gift voucher for every 1,200 Baht spent (as opposed to the regular requirement of 1,500 Baht) and 200 Baht Black Canyon gift voucher for every 4,500 Baht spent (as opposed to the regular requirement of 5,000 Baht). For more information, please call KTC Phone at 0-2665-5000 or visit www.ktc.co.th. For more information: Public and Corporate Affairs Department Krungthai Card Public Company Limited Tel: 0-2828-5047-49,5085,5401,5732,5057 Fax : 0-2828-5046 E-mail: [email protected]