CATCH BREAKING SPORTS NEWS 24/7 WITH CALTEX SCORE TODAY WIDGET

ข่าวทั่วไป Tuesday October 16, 2007 16:57 —PRESS RELEASE LOCAL

Bangkok--16 Oct--Total Quality PR Starting today, news-hungry sports fans can get their fix throughout the day with Caltex Score Today’s latest offering from ESPN STAR Sports (Ch.39, 65, True Visions), Asia’s number one sports broadcaster — the Caltex Score Today widget! Fans can customise the sports news they want and let Caltex Score Today's online desktop application deliver the latest headlines and stories regularly. Based on the popular Caltex Score Today news bulletin on STAR Sports, the widget makes sports news a lot more personal and accessible so download the Caltex Score Today Widget now! The download is available at www.espnstar.com/caltex Since December 2006, Caltex Score Today has been giving sports fanatics in Asia a quick and convenient way to get all their global sports news and action in a fun, fresh package. The power-packed 2 minute news bulletins ensure that busy sports fans get their daily dose of sports highlights and updates every morning. Caltex Score Today also boasts of new timeslots at 6am, 7am and 8am every morning as well as a brand-new look to reflect the refreshing attitude of the show. Caltex Score Today is hosted by STAR Sports presenters Paula Malai Ali, Jamie Yeo, Erin Ade, Drinie Aguilar and Andrea Fonseka, who continue to bring lively perspectives on the latest sporting news. Charles Less, Senior Vice President, Advertising Sales, ESPN STAR Sports, said: “ESPN STAR Sports is constantly looking for new ways to reach viewers with the latest news and information from the world of sports. We’ve established a strong following on Caltex Score Today, and we want to extend that service on our online platform. We know that sports fans crave to get sports news as conveniently and quickly as possible. With the Caltex Score Today widget, we offer updated scores and highlights for busy sports fans, all presented on an easy-to-use platform.” “Caltex is constantly looking for new avenues to reach our customers. The innovative online tool fulfils Caltex’s brand mission which is to provide customers and the general public with simple little necessities to enable them to get on with the bigger things in life. The widget delivers a new experience for sports lovers who can now get the latest updates whenever they want. We are delighted to be partnering once again with ESPN STAR Sports and Mediaedge:cia our global communications planning partners to extend this offer to sports fans,” said Brian Fisher, Integrated Marketing Manager, Asia Pacific — Caltex, Chevron International Pte Ltd.

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