Bangkok--18 Oct--Aziam Burson-Marsteller Franchise Opportunity for small entrepreneurs and TrueMove Users with Minimal Investment and Immediate Returns TrueMoney has expanded its transaction service to respond to all lifestyles by opening “TrueMoney Express” - payment services through franchises and True partners throughout the country. For consumers there is no bill required and no extra fee charged for True Group bills. The first major franchisees are all branches of Tsutaya and e-pay nationwide. TrueMove has set a target to open 10,000 locations within the end of the year and people interested in earning extra income can join the TrueMoney Express franchise system today by investing just 599 Baht. Mr. Adhiruth Thothaveesansuk, President of True Money Co., Ltd. said that TrueMoney, under the supervision of the Bank of Thailand, is committed to developing financial services and looking for ways to increase service payment channels. The TrueMoney service is convenient for the new generation, as it has been developed through the TrueMove mobile phone system, internet, Electronics Data Capture and TRM. Currently, TrueMoney has 2.5 million customers (via the TrueMove mobile phone system). Today TrueMoney has opened “TrueMoney Express” a payment location to make it more convenient for top-ups, payments, transfers and withdrawals at all shops with the “TrueMoney Express” sign. “TrueMoney has also created a new opportunity for small entrepreneurs to start their own business. All they need are a TrueMove mobile phone and a nominal investment of just 599 Baht to open the TrueMoney Express Payment service, and remuneration is fast. Already Tsutaya e-pay and Double A have agreed to be alliances for TrueMoney Express, and have other True partners and retail stores.” Nowadays there are more than 5,000 TrueMoney Express branches throughout the country. Mr. Adhiruth added, “We have set a target to expand the number of TrueMoney Express franchises up to 10,000 spots throughout the country by the end of this year in order to accommodate customers by offering payment services as close as we can. Furthermore, TrueMoney also offers privileges to customers who make payments to True Group via TrueMoney Express to have more convenience by paying without a bill or fees. Customers will receive confirmation documents and an SMS every time a payment is success. Whoever wants to own a franchise of TrueMoney Express can start the business without investing in equipment, no deposit will be charged and the owner can operate an integrated business, which includes top-ups, payments, transfers and withdrawals through TrueMoney accounts via the TrueMove mobile phone system. They will receive remuneration every time the transaction is made, which are: - Top-up service for TrueMove mobile phones, We PCT, Net Kit or Wi-Fi by TrueMove - Payment for monthly True Group bills and other bills, such as public utilities, credit cards, life insurance, loans and tuition fees, sales of TrueMoney Cash Cards which consumers can use for refill and payment for other services, such as online games, music downloads and content through Truelife.com - The money transfer service - TrueMoney Express franchisees can use the TrueMoney Card to withdraw from a TrueMoney account at all ATMs of Bank of Ayudhya nationwide. Mr. Saravut Swasdivorn, Associate Executive Director of Tsutaya (Thailand) Ltd. said that the company was interested in joining the alliance in opening the TrueMoney Express service, as it is a supplemental service to the Tsutaya’s operation, and responds to demand for convenience of Tsutaya’s customers, which is a large community with 260 branches nationwide and a membership base of over 2.4 million families. Our operation would become more than just a center for renting and selling VCD and DVD movies compared to other competitors in the same business. Tsutaya franchisees would benefit by having more income and attract more new customers to the shop and existing customers would have increased benefits. Anytime customers step into the shop they would spend time in choosing movies and during that time, they can give their bills to our staff to arrange payment without wasting time in line. From now to December 31, 2007, customers who pay their bills at Tsutaya will get a free VCD membership. Mr. Vichai Vanawit, Executive Director of Electronics Payment Network (Thailand) Ltd., said, “e-pay has been an partner of TrueMoney for some time, by selling TrueMoney Cash Cards through the e-pay electronics system, installed at over 3,000 shops. Today we are ready to expand our service to include TrueMoney Express. We believe that customers who use e-pay will benefit from this increased range of services that will meet all of their demands. Mr. Charnvit Jarusombathi, Senior Executive Vice President of Advance Agro Public Company Limited said that Double A currently has nationwide marketing channels spanning over 1,111 branches which are “Double A Copy Center” in the Bangkok area representing around 20% of the total and the remaining 80% in the provinces. The rest of the branches are “Double A Stationery” in Bangkok and the provinces totaling 111 branches. This collaboration is a new marketing initiative that will increase the convenient range of services for True Group and Double A customers. Double A is confident that this service will help expand the customer base of “Double A Copy Center” and “Double A Stationery”. The company will initially offer this service in the Greater Bangkok Metropolitan area before going nationwide. Double A believes that this will consequently help enhance sales volume and income of all branches. On this special occasion, the first 1,000 customers who pay their bills at these participating Double A branches will receive a free Memo Pad. “The launch of TrueMoney Express is in line with the strategy of True Group, the leader in solutions for today’s convergence lifestyles, which is committed to offering innovative services to fulfill all lifestyles of the new generation. TrueMoney Express is able to respond to a variety of lifestyles, including small entrepreneurs who want to have an extra business and customers who want to do their daily business transactions fast and conveniently. As a special introductory offer, from today until December 31, 2007, customers who pay their BMA electricity bills at TrueMoney Express will be charged only 10 Baht fee per bill,” Mr. Adhiruth said. Interested persons who apply for a TrueMoney Express franchise will receive a set of multipurpose payments and basic tools, such as application forms, TrueMove SIM, manual of operation guidelines, a VCD on the business, documents confirming the program, all for only 599 Baht. It is simple to apply for and the material will be provided within three days. Franchisees will receive commission immediately after providing the service and their investment can be covered in a short period of time. All this can be operated along with an existing business. More information is available by calling 8700, press 4, 1331 press 6, 02-900-9999, or visit http://truemoenyexpress.weloveshopping.com For more information, please contact: PR Department, True Corporation Plc Pimolpan Siriwongwan-ngarm Tel: +66 (0) 2699 2772 Email: [email protected] Wipada Isara Tel: +66 (0) 2699 2778 Email: [email protected] Aziam Burson-Marsteller Porntip Lertvechakul Tel: +66 (0) 22529871-7 Email: [email protected] Jaruwan Vorarakthananune Tel: +66 (0) 22529871-7 Email: [email protected]