Bangkok--25 Oct--DTAC DTAC announced its first major brand refreshment in seven years to get ready for new competition after the mobile market was fully saturated. Under the campaign, the company launched a new logo featuring a blue fan on a white background with the word ‘dtac’, on the right, in lower-case letters. It also introduced new postpaid packages along with new services with an aim to make customers ‘feel goood’. Chief Executive Officer Sigve Brekke forecasted that the market would be fully saturated by the end of next year. The penetration rate was likely to be as high as 150% in big cities as mobile users tend to have more than one SIM card. With market saturation and mobile number portability likely to be implemented next year, the competition would significantly shift from price to customer focus. “As the market evolves, we need to adjust ourselves to survive in the new competition era. We have to change the way we work and the way we treat our customers. We have to change and we have to do it now,” he said. Chief Commercial Officer Thana Thienachariya added that the brand ‘refeeling’ campaign was to pave the way for DTAC to take the lead on the new type of competition where customers came first. “From now on, all the changes we will introduce to the market must be in line with the ultimate goal of making customers ‘feel goood’. To do this, we have to take risks and dare to challenge ourselves to ensure customer maximum satisfaction,” he said. He added that DTAC used the blue fan as its new logo to symbolize its enthusiasm to share fresh, happy and relaxing feelings with its customers. The word ‘fan’ also meant people who had good feeling for one another. Postpaid Business Division Head Chaiyod Chirabowornkul said together with the new logo, DTAC also introduced seven new services that would eliminate service barriers customers were currently facing, and four new packages to create ‘feel goood’ effects among postpaid customers. The new services include the expansion of payment channels to make it easier for customers especially those in the provinces to pay their bills. From now on, customers could pay their bills at any 7-eleven, supermarkets or shopping malls that had ‘Counter Service’. They could also make the payment at any J-Mart and FamilyMart outlet that had JAYMART Pay Point logo. Other were those allowing customers to postpone bill payment at *1888, check call details via website, transfer call credits to Happy prepaid customers, switch from postpaid to prepaid program for free, and terminate their service without having to go to DTAC service centers by calling Call Center 1678. DTAC also kicked off the ‘zero’ package that came without any fixed monthly fee. It charged a flat rate of 2 baht per minute, across all networks. Customers, for the first time in the Thai market, would be notified of their call balance via SMS, instead of traditional paper bill. The other three packages were ‘feel free 20’, ‘feel free 40’ and ‘feel free 60’, that came with Bt300, Bt600 and Bt900 monthly fee, respectively. The ‘feel free 20’ let customers make free calls for 20 minutes a day while ‘feel free 40’ and ‘feel free 60’ let customers make free calls for 40 minutes and 60 minutes a day, respectively. Normal calls are charged 1.50 baht per minute, 24 hours, across all networks. Existing customers could switch to the new packages for free while enjoy 10% discount on call credits for ‘zero’, and 10% extra ‘free call’ minutes for ‘feel free’ packages. CONTACT Customers 1678 (DTAC Call Center) Press MEDIA RELATIONS DIVISION - DTAC Matchima 081-655-2173 Suchalee 081-710-9879 Ponnana 081-623-9895 Siriporn 081-612-9809