Bangkok--25 Oct--Oasis Media J.D. Pools shift to a new market segment focusing on modern design, short built-up time, easy care and inexpensive swimming pool, after witnessing customers’ changing behavior. The company is highly confident in this market potential and is expanding its facilities to accommodate higher production capacity. In addition, the company also reveals about its sales growth of 20% this year and that it will also expand its outlets to 11 branches nationwide. In its latest move, the company is participating at Baan Lae Suan Fair under “Your Choice on Your Budget” concept with a special on-site discount of 40,000 — 100,000 Baht to stimulate the market. Mr. Thanusak Puengdetch, the Managing Director of J.D. Pools Co., Ltd., reveals that currently the company plans to focus on a new market segment, namely the development of a “complete set” of an easy-to-install, short build-up time and inexpensive swimming pool. He is confident in the development of this market segment and that it will be very popular in the future as a majority of the market today needs a modern beautiful easy-care and inexpensive swimming pool. Currently the company has been developing many swimming pool models to suit the consumers’ lifestyle with various budgets, namely Harmony Spa Pool — an easy-to-install wood-structure pool with a starting price of only 200,000 Baht, Granite Composite Pool — an Australian technology swimming pool, which could be easily built within 7 days with 15-year warranty on the structure at a staring price of only 300,000 Baht; and Injection Panel Liner Pool — a freeform swimming pool with 10-year warranty on the structure at a starting price of only 500,000 Baht. In addition, the company also plans to market easy maintenance systems, e.g. water treatment system, cleaning system, etc. to make it easier, more convenient and hassle-free for consumers to own a swimming pool. “We could see a change in the market outlook. The modern trend is coming, so the swimming pool. There will be less demand for conventional swimming pool type which requires complicated construction and is difficult to maintain and more demand for modern inexpensive type. In this regard, we are continuously developing new modern swimming pool types, whether by ourselves or by importing from abroad, to respond to such needs.” Said Mr. Thanusak. He further adds that the company is currently expanding its manufacturing facilities in Phuket by 5,000 SQM to produce new products, as well as opening more branches. Up to today, the company has 11 franchise branches nationwide including Phuket, Bangkok, Koh Samui, Koh Chang, Chiengmai, Kanchanaburi, Hua Hin, Phitsanulok, Khoenkaen, Chonburi and Saraburi and it is expected that in 2007 the company would have a total sales of 600 million Baht implying a 20% growth YoY, while the total market size is expected to be around 2,000 million Baht. He further elaborates about the company’s marketing plan that the company still focuses on brand building through various channels, including advertising, public relation and event marketing. In its latest move, the company is participating at Baan Lae Suan Fair 2007 to be held during October 30 - November 4, 2007 at the Challenger Hall, Muang Thong Thani under “Your Choice on Your Budget” concept, where customers could choose swimming pool types of their dream within their budget. In addition, on-site customers, who purchase swimming pool as well as related equipments, would receive a special discount of 40,000 — 100,000 Baht along with many other special offers for existing members who recommend their friends to buy J.D. Pools’ swimming pools at Baan Lae Suan Fair 07. Today J.D. Pools is one of the market leaders in the manufacturing and distribution of leading swimming pools. The company offers a large variety of product groups, i.e. pools group consisting of various swimming pool types and budgets, e.g. Harmony Spa Pool — an easy-to-install classic wooden structure pool, Granite Composite Pool — an Australian technology pool with only 7 construction days and 15-year warranty on the structure, Injection Panel Liner Pool — a freeform swimming pool, which could serve your every imagination, with 10-year warranty on the structure; Non-Pool Group for those who require more than just swimming pools consisting of Spa Bath with filter in Pools suitable for those who need relaxation with 60-spot massage system and build-in filter, Mobile Spa — a compact easy-to-move spa with built-in filter so there is no need to change the water for a period of 6 months; and an infrared sauna — a new non-volcanic-rock sauna technology which could be installed both inside and outside buildings. For more information please contact K.Saranyarat Suwanakam / K.Piyaporn Chamnien Oasis Media Company Limited. Tel : 0-2937-4658-9 Email : [email protected], [email protected]