Bangkok--5 Nov--Mind Touch Siriprakai Suputhipong, managing director of Seven A Company Limited, the leading provider of electrical power and lighting equipment in Thailand revealed on the occasion of its 15th anniversary that the company plans to proactively and comprehensively expand its business to cover wider range of innovative product groups under world class brands such as Square D, Merlin Gerin, Telemecanique, Osram, Endo, etc. so as to provide the customers including designers, project consultants, system integrators, contractors and individual users, with varieties and choices. During the past year, the company added new line of products meant for interior decoration works such as wiring accessories under the renowned brand “Bticino”, fixtures and luminaries form its own new house brand “LIDO” besides existing “NANASAI” brand. The company plans to increase its penetration towards the individual users so as to serve the demand of both the end consumers and designers in accordance to the changing lifestyle and the greater attention to details and interior decoration. In addition, the company also widens its product offering to accommodate the customer demands e.g. “Legrand” analog and digital timers, and cabling glands under its own house brand “LOBO”. As for its marketing policy, Siriprakai said that the company has planned its marketing activities in line with its 3 main distribution channels. We have experienced service and support team to work along side with designers and electrical contractors in the selection of products and equipment for safety and energy saving. As for over 3000 retailers within our nationwide network, we regularly organize seminars and training for their staff and customers to educate them on new innovations. In addition, we also provide product information and demonstration sets for customers in the area outside our network. For individual users, the company also distributed its products through the modern trade channel. It also plans to open the lighting and wiring equipment showroom in Chiang Mai during the last quarter of this year, which will be its largest branch besides the ones in Mahachai and Rayong. At the same time, it has also planned to increase the brands and corporate awareness through various marketing communication activities. It expects to double its sales of lighting fixtures and wiring accessories which accounted for 10% of the total sales of about 800 million baht. Siriprakai said “The electrical power equipment continues to generate the highest sale revenue despite the highly competitive market and complicated system. Throughout our 15 years of operation, we have continued to invest in the development of our human resources especially the sales and engineering team to provide prompt and informative services. We also increased our investment to expand our warehouses to provide our customers with the fastest delivery time available, thus, gaining their trust and confidence in our support.” “Amidst the vigorous competition and economic instability, we believe that flexibility and differentiation is the key to our success. We continue to develop both the product offering and services. We did not focus much on the sales growth but we emphasize on effectiveness and exceptional service to retain close relationship and trust from our customers. We believe that the continuous customers’ support throughout 15 years of our operation derived from our superb product quality and exceptional services. We will continue to be in the forefront as the leading electrical power and lighting equipment with our quality and service minded philosophy”, added Siriprakai. For more information: please contact Mind Touch , PR Consultant Tel. 02-689-2334-5 Fax. 02-689-2338 Lakana (089-488-1777) , Savitree (081-816-4598)