Bangkok--8 Nov--Aziam Burson-Marsteller True Corporation unveiled True Group’s booth at the Bangkok International Expo 2007 under the concept of Better Together, which is the belief that for the True brand — the more people get together the better life is. The concept was designed to be easy to understand by dividing it into Better Lifestyle and Better Living, by showing service innovations that meet all modern lifestyle demands through convergence. It also encourages people of the new generation to spend their lives being friendly to the environment with Eco Chic decorations. Visitors can visit True’s booth and are sure to be excited by its innovative approach, between November 15-20, 2007 at the Challenger Building 2-3, Impact, Muangthong Thani, during 10:00-20:00 hrs. Ms. Rungfa Kiatipoj, Director of Brand Management and Marketing Communications, True Corporation Plc, said, “True understands the significance of the ICT Expo as it is the stage that allows companies to display their potential and developments to showcase Thai IT. This is the fourth consecutive year True has participated in the Expo and the event will serve as the stage where True displays its potential in integrated multimedia communications, through all of True Group’s services, which are TrueOnline, TrueMove, TrueVisions, TrueMoney and TrueLife, to meet all the demands from individual consumers to corporate clients. Customers and the general public will see the advanced innovation in communications technology related to convergence lifestyle, which is a major future trend for human living.” The concept of True’s booth this year is based on Better Together, reflecting two sides of the concept in-line with Better Lifestyle and Better Living. Better Lifestyle is displayed via a combination of various True Group services since it is the leader in Convergence Lifestyle with modern integrated multimedia technology to meet people’s modern work-style and lifestyle with speed and convenience. It allows them to enjoy connection anywhere, anytime. This will create an online community of modern people who can share their experiences and fun among people of the same lifestyle. Moreover, it will reflect the concept of Better Living, as True Group is committed to benefiting society plus offering interactive activities that invite visitors to take part in improving Thai society. This presentation allows visitors to experience True Group’s technology, which meets the demands of all lifestyles. It also reflects the identity of the True brand under the belief that life is better together. “The highlight of the True booth, in terms of differentiation as well as reflecting the concept of Better Living is the Eco Chic design, using environmentally friendly materials, such as recycled material and energy efficient designs. This is because the environment is a critical issue that the public should understand and be involved in as well as search for ways to live in harmony with the environment," concluded Ms. Rungfa. True at the Bangkok International ICT Expo 2007 — see True’s latest in-trend technology innovations for integrated multimedia — DON’T MISS IT. For more information, please contact: Corporate Communications - True Group Ref: (178) 06/11/2007 Sisadhi Reuben Tel: +66 (0) 2699 2782 Email: [email protected] Anchalika Kausangunsilp Tel: +66 (0) 2699 2727 Email: [email protected] Thadhamon Chanthana Tel: +66 (0) 2699 2783 Email: [email protected] Nattakorn Plubprasit Tel: +66 (0) 2699 2771 Email: [email protected] Aziam Burson-Marsteller Porntip Lertvechakul Tel: +66 (0) 22529871-7 Email: [email protected] Jaruwan Vorarakthananune Tel: +66 (0) 22529871-7 Email: [email protected]