Bangkok--15 Nov--Aziam Burson-Marsteller Big C reported net sales for Q3/07 grew by 5.5% while net profit for the same period grew by 11.8%. This increase in net profit was due primarily of the success of Big C’s “Shop Big C, Rich Every Day” marketing strategy, which was implemented earlier this year. This innovative program created brand loyalty among customers and encouraged them to increase their shopping at Big C. The third quarter 2007 (July — September) operating results of the Company and its subsidiaries indicated that net sales amounted to Baht 15,113 million, which represented an increase of 5.5% over the same period last year. Further, the company recorded a net profit of Baht 478.5 million, representing an increase of 11.8 % over the same period last year. The operating results for the first 9 months of 2007 (January — September) showed net sales of Baht 45,381 million, representing an increase of 6% over the same period of last year with a net profit of Baht 1,695.8 million, representing an increase of 8.4 % over the same period last year. Big C’s sales growth was in part driven by new stores that were opened in 2007, namely those in Lamphun, Samui, Chonburi and Burirum, while additional sales support was received from several successful marketing activities, especially the “Shop Big C to get 150 baht gold” campaign that was launched in September and encouraged customers to increase their shopping at Big C. Additionally, Big C adjusted its marketing strategy this year to a category driven marketing approach by making each department adjust their product lines to better match consumer behaviors. The overall growth in Q3 was especially encouraging as this period is traditionally the low season for shoppers throughout the country. Mr. Yves Bernard Braibant, Chief Executive Officer & President, Big C Supercenter PLC, reported that “the uncertain political situation and weaker economy negatively affected the broader retail sector, but did not affect Big C’s sales. Our customers are confident in our brand, products and services and continue to shop at Big C as they accept Big C’s strengths as the price leader and provider of numerous products, which are essential for everyday living. Big C’s marketing strategy ‘Shop Big C, Rich Every Day” has received very favorable praise from shoppers which goes a long way in encouraging brand loyalty and increased shopping atBig C.” Big C Supercenter PCL (BIGC), founded in 1993, is a retail consumer goods trade operator trading under the name of Big C Supercenter. It offers a wide variety of products at the most competitive prices under the slogan “More Than Just Low Prices” to maximize the highest value for customers at its 53 store nationwide. For further information about Big C Supercenter, visit our Web site at www.bigc.co.th. For further information, please contact: Satida Sritunyathorn or Hongsinunt Somboonwanna Aziam Burson-Marsteller Tel. 0 2252 9871