Bangkok--20 Nov--Aziam Burson-Marsteller Big C unveiled the new G4 store model at the Hong Dong store opening. The new Hang Dong store is reinforced by the innovative G4 look to suit customer lifestyles and increasing demand while broadening its range of services to serve new generation families. Mr. Praphan Eamrungroj, Senior Vice President, Properties, Big C Supercenter PCL said “Big C launched the modern and stylish Big C Supercenter Hang Dong Store, which marks the first store to use the Generation 4, or G4, conceptual design, which is both modern and eye-catching. The G4 store is Big C’s latest development of store design to enhance its ability to meet changing customer lifestyles. The new Hang Dong store is a revolutionary breakthrough in store design with modern and colorful decorations, efficient utilization of in-store space and an ideal linkage between outer and inner space making it more attractive to customers. The G4 is inspired by the Sight, Taste, Smell and Sound strategy. Products available at Big C Hang Dong are categorized into three worlds including Market World (fresh & dry Food), Home World (household utensils & electrical appliances) and Fashion World (fashion products and apparels). Big C Hang Dong is Big C’s 54th standard store nationwide and 8th store in the north. It has a total space of 78,108 square meters which includes 9,412 square meter in-store sales area, 3,500 square meter plaza zone and 1,400 square meter food court, augmented with the ample parking that can handle over 1,000 vehicles. This allows Big C Hang Dong to serve northern customers including local consumers and tourists. Big C Hang Dong is a hypermarket & modern shopping mall. The new Big C store model will boost Big C’s brand and enlarge its customer base to include new generation families as well as local and international tourists. Hang Dong is a unique venue and has high growth potential. With an investment of 800 million baht, the new Big C Hang Dong store is expected to meet customer demand,” added Mr. Praphan. “We realize that our ongoing dynamic development will lead to greater customer benefits and satisfaction. The new and stylish Big C store can best suit changing demand and lifestyles of our family customers and meet the new requirements of the increasing number of new generation families who shop at Big C,’ concluded Mr. Praphan. Big C Supercenter PCL (BIGC), founded in 1993, is a retail consumer goods trade operator trading under the name of Big C Supercenter. It offers a wide variety of products at the most competitive prices under the slogan “More Than Just Low Prices” to maximize the highest value for customers at its 53 stores nationwide. For further information about Big C Supercenter, visit our Web site at www.bigc.co.th. For further information, please contact: Supaporn or Satida Aziam Burson-Marsteller Tel. 0 2252 9871