Bangkok--27 Nov--Bank of Ayudhya Bank of Ayudhya Public Company Limited today launches “Exclusive Banking”, a superior financial service especially designed to provide personalized advice on savings and investment to high net worth retail customers in order to optimize their financial growth. The first Exclusive Banking center will open at All Seasons Place Branch on Wireless Road. Mr. Tan Kong Khoon, President & Chief Executive officer, Bank of Ayudhya Public Company Limited, said that the launch of the “Exclusive Banking” service is an important step in the Bank’s mission to expand its consumer banking business. It is a part of the wealth management solutions the Bank offers to high net worth retail customers who have investments with the Bank through various savings programs with a minimum of THB5 million. Experienced Relationship Managers with full product knowledge will assist customers in their financial transactions and provide them with professional advice and recommendations on wealth management. They will assist customers in their financial opportunities in various banking products such as fixed deposits, government and state enterprise bonds, private entity debentures, mutual funds, life and non-life insurance, and foreign currency deposit. In addition, Relationship Managers will also assist customers in financial planning to achieve their investment goals in different periods. The Bank is confident that “Exclusive Banking” will serve customers’ needs to help them optimize their financial growth in this low-interest environment. The “Exclusive Banking” service also offers an array of special privileges, ranging from exemptions of annual fees for Krungsri Cash Connect Service, exemption of fee for one cheque book, preferential rate for purchasing foreign currency banknote, discounts on travellers cheque conversion and foreign money transfer to numerous benefits offered by selected business partners. Following the success of the “Exclusive Banking” center at All Seasons Place, the Bank plans to expand this service nationwide. More “Exclusive Banking” centers and “Exclusive Banking” zones will be set up in Bangkok and provincial areas to provide this exclusive service to our customers.About Bank of Ayudhya Public Company Limited Bank of Ayudhya Public Company Limited [symbol in SET: BAY], established on January 27, 1945, is the fifth largest commercial bank in Thailand in terms of total assets. BAY provides a full range of banking services to both its commercial and individual customers through 566 branches nationwide. On 3 January 2007, BAY and GE Money, a premier global consumer financial services firm, successfully became strategic partners when GE Money took a 25.4% equity stake (fully diluted) in the Bank and subsequently increased its stake to 33% (fully diluted) on September 18. Plans are underway to leverage the synergies of both BAY and GE Money to help achieve BAY’s vision to become the most admired universal bank in Thailand. For media inquiries, please contact: Mrs. Yaowalak Poolthong Head of Corporate Communications and IR Tel: 02 296 3729 Fax: 02 683 1473 Email: [email protected]