Bangkok--25 Jan--PRpedia American Express starts 2008 by continuing to build brand loyalty among its current customers whilst attracting new customers. The company kicks of the year with the launch of “American Express SelectsSM Dining 2008”, with an impressive selection of over 300 luxurious restaurants participating in the program. With the aim of driving the American Express Card to be the payment of choice for exquisite dining experiences, American Express offers special discounts of up to 50% for all Cardmembers. Mr. Christopher Paul, Vice President, Merchant Services International and Consumer Card, American Express (Thai) Co., Ltd., has revealed that “At American Express, we constantly strive to provide our valued Cardmembers with the privileges that best suite all aspects of their unique lifestyles.” One of the key programs for American Express Cardmembers is “American Express SelectsSM”. Under the American Express SelectsSM umbrella, American Express brings the best in the world for its customers from luxury hotels to fine dining and superior shopping. It is a global program that enables Cardmembers to enjoy these unique privileges wherever they travel. In 2008, American Express aims to be “the payment of choice in the fine dining space”. Hence, it has begun the year with the campaign “American Express SelectsSM Dining 2008”. In this program, American Express has joined hands with more than 300 leading dining establishments, offering Thai, Chinese, Japanese, Vietnamese, Indian, European and American cuisines. Among the restaurants participating in the program are Nami, Taihei, Lok Wah Hin, Ruen Urai, Red Indian, New York Steak House, Harvey, Kitchen Paradiso, Fuzio, Shangrila Restaurant, The World, Flava and Flava Lite, for example. “Although the credit card business in Thailand is highly competitive, American Express is confident in our position as the preferred card for fine dining. Not only do American Express Cardmembers receive exclusive benefits and privileges from restaurants in Thailand but also in other countries around the world. The privileges are all selected only from business establishments of the highest standard. This differentiates us from other card issuers as well as enhances our brand loyalty among current customers and enables us to attract new customers at the same time, especially those in the affluent segment whose exclusive lifestyles prefer premium products and service. The American Express Card is the card that perfectly meets their requirements and lifestyles. ”, said Mr. Christopher Paul. “American Express SelectsSM Dining 2008” offers the finest selection of culinary experiences at leading restaurants all over Thailand to American Express Cardmembers. By simply looking for the logo of American Express SelectsSM, Cardmembers can enjoy the perfect combination of outstanding cuisine and amazing privileges. American Express Cardmembers can find the a full list of participating restaurants on the website http://www.americanexpress.co.th/selects.About American Express The American Express Company is a diversified worldwide travel, financial services and network Services Company. Founded in 1850, it is a leader in charge and credit cards, Travellers Cheques, travel, financial planning, investment products and insurance. It opens its subsidiary in Thailand in 1981. For more information about American Express products and services, visit the worldwide web site at . For more information, please contact: Chaiwat Simawattana / Patcharavadee Julotai PRpedia Co.,Ltd. MB: 089 811 7939 / 085 055 1473 Tel. 02-439-3837 Email: [email protected] / Peera Pomkaew American Express (Thai) Co., Ltd Public Affairs & Communications Thailand Tel. 02-273-5019 Email: [email protected]