Bangkok--28 Jan--B R A N D E D The Agency For the first time in its history, Louis Vuitton will appear on television and cinema screens from 15th February 2008 with a compelling 90-second film that breaks new ground for a luxury brand. The film is exceptional not only for its format — more than twice the length of most modern commercials — but also for the fact that it represents the first ever on-screen corporate campaign by a luxury house. A powerful statement of the core values of Louis Vuitton, the film shows virtually no product and has less a subject than a spirit — an intensely atmospheric evocation of travel as a life-changing experience. It thus complements Louis Vuitton's current high-profile press campaign featuring personalities like Mikhail Gorbachev and Catherine Deneuve, who were chosen to embody the idea of travel as a personal journey. However, the film's treatment of the concept is entirely different, with no star faces and no instantly identifiable settings. Instead, to a haunting guitar theme by Gustavo Santaolalla, who composed Oscar-winning scores for the movies Babel and Brokeback Mountain, the camera roves almost dreamily over landscapes and faces. At the same time, text printed on screen directly engages the viewer from the opening question — "What is a journey?" — to the final challenge — "Where will life take you?" The film will be screened internationally in thirteen languages in rigorously selected cinemas and on cable and satellite channels throughout 2008. Pietro Beccari, Louis Vuitton Senior Vice-President, Communication and Marketing, comments: "Our partnership with Ogilvy & Mather has once again produced an outstanding campaign. This film represents a significant departure for Louis Vuitton, but one that is totally consistent with our new communications strategy." Antoine Arnault, Head of Communications at Louis Vuitton, says: "The choice of the exceptional 90-second format enables Louis Vuitton to take the time to convey the true and enriching essence of travel as a process of both discovery and self-discovery. Time is the ultimate luxury." Find out more about image and movie from: http://easyshare.oodrive.com/workspace/vuitton/ Username : pub Password : pub Issued By: Through: Louis Vuitton Asia Pacific Louis Vuitton Thailand & Vietnam Dinesh Kandiah / Chloe Lee Supakaya Kongsiri Tel: (852) 2968 1338 Tel: (662) 2620 130 Fax: (852) 2968 1411 Fax: (662) 2620 135 For more information please contact: Walairat Ruamrak [am] Operation Director B R A N D E D The Agency Tel: 02 6509090 Fax: 02 6509260