Bangkok--31 Jan--ScottAsia Communications The new Park Plaza Sukhumvit Bangkok is taking service to a higher level by investing in the latest version of the OPERA property management system, to boost benefits to guests and heighten operational efficiencies. The latest system installed by the 95-executive-room hotel, which opened in December 2007, is an American tracking and profiling technology. General manager Magne Hansen says the benefits to guests will be apparent at contact points such as reservations, check-in, check-out, dining and room service. "For example, if a corporate travel manager requests a Chinese language check-in, an even numbered room on the eighth floor and dining expenses to be listed in a separate report on check-out, OPERA can easily handle all of these requirements and more," he said. The Park Plaza Sukhumvit's OPERA system handles reservations, rate management, guest profiles, room management, cashiering, reporting and commissions. It exchanges data with Curtis-C, Carlson's worldwide reservations system. OPERA, which is produced by US-based MICROS-Fidelio, accesses the Internet to update room price changes, special promotions and room availability. It also responds to bookings from diverse sources such as travel agents, corporate travel managers and individual travellers booking via the Park Plaza website at www.parkplaza.com/bangkokth. Magne says that attention to detail and personalised service is indispensable in Asia's highly-competitive hotel sector. "Service with a smile is a beautiful thing, but frankly it is no longer enough. With OPERA, the Park Plaza's advantage is that our smiles are now backed with finesse, tracking and reporting that is helpful to both the guest and hotel's management. "We can now deliver top-level services such as reporting and guest profiling that some guests, especially those from Europe or North America, might equate with hotel brands that charge a lot more than we do." For reservations or information about the Park Plaza Sukhumvit Bangkok, call tel: +66 (0) 2 263-5000, or fax: +66 (0) 2 263-5001, or e-mail: [email protected] or [email protected]. Website: www.parkplaza.com/bangkokth. Note for editors: A high resolution picture of a Park Plaza Sukhumvit Bangkok guest room and a picture of general manager, Magne Hansen, can be downloaded at http://www.scottasia.net/2007/parkplaza/media/. Low-resolution images of the Park Plaza Sukhumvit Bangkok are available at: http://www.parkplaza.com/bangkokth. Singapore-based Carlson Hotels Worldwide - Asia Pacific is the regional headquarters for Carlson Hotels Worldwide in the Asia-Pacific region and is supported by reservations, sales and development offices in Tokyo, Shanghai, New Delhi and Sydney. Carlson Hotels Worldwide, based in Minneapolis, Minnesota, includes five hotel brands: Regent Hotels & Resorts, one of the most respected brands in the luxury segment of the hotel industry; Radisson Hotels & Resorts, one of the world's leading upscale, full-service hotel brands; Park Plaza Hotels & Resorts, positioned in the mid-scale segment of the full-service hotel category and known for its great value and customer-focused service culture; Country Inns & Suites By CarlsonSM, one of the fastest growing, mid-scale hotel brands; and Park Inn, a unique emerging hotel brand offering a relaxed environment in the economy category. Carlson Hotels Worldwide is one of the major operating groups of Carlson, a global leader in providing corporate solutions and consumer services in the marketing, travel and hospitality industries. Other names in the Carlson family of brands and services are: T.G.I. Friday's restaurants, Regent Seven Seas Cruises, Carlson Wagonlit Travel, and Carlson Marketing Group, the largest relationship marketing services company in the United States. Contact information: Park Plaza Sukhumvit Bangkok Tel: +66 (0) 2 263 5000 | Fax: +66 (0) 2 263 5001| www.parkplaza.com/bangkokth 16 Rachadapisek Road | Klongtoey | Bangkok 10110 | Thailand [email protected] For information, please contact: Ken Scott / Natthamon Natthanapong ScottAsia Communications Tel: + 66 2860 8227 [email protected] [email protected]