Bangkok--4 Feb--Aziam Burson-Marsteller TRUEVISIONS UBC UNVEILS ITS LATEST INNOVATION: TRUEVISIONS SIM Easy Access To TrueVisions Services Through TrueVisions Menu On TrueMove Mobile Phones TrueVisions UBC today introduces TrueVisions SIM, the first of its kind and making its debut in Thailand. The innovative TrueVisions SIM has been specially developed to provide integration of various services from TrueVisions’ subscription-based TV service via the TrueMove mobile phone network. With TrueVisions SIM, Platinum and Gold package (digital) subscribers can experience more convenience and innovative services with the TrueVisions menu on TrueMove mobile phones. The TrueVisions SIM packages start at Baht 245 per month and come with the A La Carte package plus a value monthly price plan from TrueMove. According to Mr. Supachai Chearavanont, President and CEO of True Corporation Plc, “TrueVisions SIM is another innovation developed to support our convergence strategy. It combines True's products and services to offer the greatest value for our customers' lifestyles. TrueVisions SIM is the first of its kind in Thailand, giving integrated access to TrueVisions services through the TrueMove mobile phone network. Subscribers of the Platinum and Gold (digital) packages will gain easy access to various information, services, and privileges from TrueVisions UBC. The TrueVisions menu is always with you anytime, anywhere on TrueMove mobile phones.” TrueVisions SIM provides Platinum and Gold (digital) subscribers with 4 special services via the TrueVisions menu on the TrueMove mobile phone: 1. Today Highlight: Check out featured programs on various channels everyday, and a personal alarm for your favorite shows by SMS. 2. Order: Order the A la Carte package or Pay-Per-View programs easily from your phone. 3. Privileges: Get numerous privileges and offers from TrueVisions Club, Just 4 True, and many more by requesting special offer SMS’ to redeem special privileges for many activities. 4. Customer Services: Access the special menu where subscribers can easily inquire about their subscription number, service charges, annual charge notification, and even refresh the signal of the receiver. Many more services will be added in the future. Special offer: Subscribe to TrueVisions SIM package today and receive one A La Carte package, along with a TrueMove value monthly price plan:TrueVisions SIM Package (Platinum) Normal Monthly Charge (Baht) Call Time Eligibility (Baht) Type of A La Carte Package (1 Package) Additional Charge for A La Carte Package (Baht) Total Monthly Charge 245 300 1. Disney Package None 245 - Disney Channel - Playhouse Disney Channel 2. Discovery Channel Package 20 265 - Discovery Science (245 + 20) - Discovery Real Time - Discovery Travel & Living - Discovery Home & Health 3. HBO Package 50 295 - HBO Signature (245 + 50) - HBO Family - HBO Hits TrueMove Charge - 2 Baht for the first minute and 1 Baht for each subsequent minute, for all calls to any network, anytime. * Prices are exclusive of VAT. "TrueVisions SIM is a complementary, value-adding service offered to subscribers of the Platinum and Gold (digital) packages with no additional cost. Its menu has been developed to allow our subscribers to reach TrueVisions UBC services with the greatest convenience. The service also facilitates communication between the company and subscribers, enabling us to provide better and more efficient services because mobile phones are the most convenient and handy devices for communication with customers. The TrueVisions SIM reinforces our position as the leader in Convergence Lifestyles," Mr. Supachai concluded. Subscribers of the Platinum and Gold (digital) packages can get a free TrueVisions SIM and subscribe by calling 02-725-2525 press 6 (08.00 - 20.00 hrs daily), or visit www.truevisionstv.com. for more information. About TrueVisions Plc or TrueVisions UBC A subsidiary of True Corporation Plc, TrueVisions UBC is the largest provider of subscription-based television in Thailand, offering digital signals through fiber optics and satellite. The company is committed to delivering high-quality world-leading programs through 82 channels for information, knowledge, news, sports, and entertainment to your home. The packages include Platinum, Gold, Silver, and True Knowledge (Bronze) packages, as well as Convergence Package "TrueLife Free View," a 38-channel free view plan with 300 Baht TrueMove mobile phone usage. About True Move Company Limited: TrueMove, a subsidiary of True Corporation Plc, Thailand's only fully-integrated communication solutions provider, convergence solutions leader and premier lifestyle enabler, offers innovative and high-quality wireless communications services on its nationwide 1800 MHz network to over 12 million subscribers (as of November 2007) throughout Thailand. TrueMove’s vision is to create a pioneering wireless hi-speed lifestyle where people can communicate as well as access knowledge, information and entertainment wherever, whenever, and however they wish. The company delivers superior coverage coupled with quality and best value services, which make TrueMove more than just a mobile phone. Leveraging its relationships with True Corporation and the CP Group, TrueMove offers unique integrated products and services to the Thai market. For more information, visit www.truemove.com or www.truecorp.co.th. For more information: Reference (008) 04/02/2551 TrueVisions UBC Public Relations Chureephorn Khamphee (Ann) Tel +66 (0) 2615-9772 Email [email protected] Chayaphon Wannasirikul (Tuktik) Tel +66 (0) 2615 -9756 Email [email protected] Supranee Athornkit (Jieb) Tel +66 (0) 2615 -9752 Email [email protected] Corporate Communication Department, True Corporation Plc Sisadhi Reuben Tel +66 (0) 2699 2782 Email [email protected] Anchalika Kaosa-nguansilpa Tel +66 (0) 2699 2727 Email [email protected] Thadhamon Chanthana Tel +66 (0) 2643 2783 Email [email protected] Nattakorn Plubprasit Tel +66 (0) 2699 2771 Email [email protected]