Bangkok--12 Feb--Aziam Burson-Marsteller Pond’s Flawless White costumers can plan and prepare a Flawless wedding Unilever Thai Trading Ltd., has reported that it is pleased with the initial results of its Pond’s Flawless White marketing campaign. After just 2 months Pond’s Flawless White has obtained a 5.6% market share of the total face care market and a 33% share of the whitening market. Consumer research has indicated that 9 of 10 women who have tried the product are pleased with its ability to give them flawless white skin. In 2008 Pond’s will continue its marketing program with an investment of 70 million baht to activate the “Pond’s Flawless Wedding” workshop campaign emphasizing its leadership in the whitening segment and building brand loyalty among key consumer segments. Mrs. Pakachat Taychaburapanone, Market Development Director — Skin Care, Unilever Thai Trading Co. Ltd., said that, “Pond’s launched Pond’s Flawless White in October 2007 and activated a whitening market strategy aimed at expanding its consumer base to include the masstige group (Premium Mass). The objective was to position Pond’s as the answer for every skin problem and also attract every consumer group. We are very pleased that the response to Pond’s Flawless White was better than expected. We now have a 5.6% market share in total face care market’’ Pond’s is now the strong whitening market leader. It covers both Mass and Masstige segments with a 33.2% market share of the total whitening market valued at 3,270 million baht. Pond’s share is made up of Pond’s White Beauty Detox at 70% and Pond’s Flawless White at 30%. The whitening segment is significant as it makes up 48% of the total facial care market valued 6,800 million baht. Graph to present Pond’s market share in the whitening segment In last year, Pond’s invested 500 million baht to launch Pond’s Flawless White with a 360 degree marketing program supported by POP, advertising, BTS, activity booths, 500,000 samples and the “7 Days To Love” TVC series. Pond’s believes that its efficacy in addressing the skin color issue for consumers is the main factor making Pond’s Flawless White a success. Research reveals that of 206 consumers who tried Pond’s Flawless White for 7 days, 91% said they were pleased with the results and 89% said that they will suggest the product to their friends. “In 2008 we plan to continue activating the whitening market with a strategy to maintain our existing costumer base with interesting activities that reflect we truly understand consumer needs. This will help us deepen our relationship and build brand loyalty for the long term. This strategy will be continue to emphasize our expert in facial care and love image.” Mrs. Phakachat said The Pond’s Flawless Wedding campaign was based on consumer insights which showed that many target consumers aspire to find happiness through true romantic love which is celebrated with a Flawless Wedding. Based on this Pond’s will serve as an expert consultant whose mission is to help these women make their dream a reality. Pond’s is investing 70 million baht to hold a special bridal workshop in a 3,800 square metre area in Royal Paragon Hall, 5th Floor, Siam Paragon. The bride-to-be will receive advice from 7 gurus on topics including wedding gowns, wedding concepts, bridal make-up and hairstyles, engagement ring and wedding ring selection, location, invitation card and souvenirs, wedding photo packages and the technique of flawless white skin preparation on the important day. The event will be held over 2 days and is expected to attract 10,000 brides-to-be and hopeful women. Pond’s Flawless Wedding will be held on Saturday 15 - Sunday 16 March 2008 at Royal Paragon Hall 2, 5th Flr, Siam Paragon. For more information, call 1142 - Pond’s.About Unilever The Unilever Thai Group of Companies is a fast-moving consumer goods company with a strong presence in Thailand for more than 70 years. Unilever offers Thai consumers a wide range of leading brands in four categories. Home Care products - Breeze, Omo and Surf detergents, Comfort Fabric softener, Sunlight dishwashing liquid, Vim floor cleaning products. Personal Care Skin Care and Cleansing - SunSilk, Clinic Clear hair care products; Axe, Rexona deodorant, Close-Up toothpaste and Dove. - Pond’s, Vaseline, Citra skin care products and Lux. Ice Refreshment and Foods include Wall’s Ice Cream, Knorr, Lipton and Bestfoods, and Unilever Network For more information, please contact: Rosarin Wiwatsujaritkul or Duangnead Chevavichavalkul Aziam Burson-Marsteller Tel. 0 2252 9871 E-mail: [email protected]