Bangkok--14 Feb--Ogilvy Public Relations Worldwide If you do everything at 100%, you need a Ford Ranger — the 100% TRUCK Ford introduces the new Ranger WildTrak to add sporting design to the all-round tough truck package Ford Thailand takes its 100% TRUCK offering a step further with the exciting introduction of the new Ford Ranger WildTrak, a truck that promises nothing less than an all-round 100% TRUCK experience to Thai consumers. Ford Ranger customers are known for giving their all whether at business or at play. And in the Ford Ranger, they find the perfect partner that enables them to do everything at 100 percent. The Ford Ranger is 100% truck. “Ford Ranger always gives its best performance, all the time and every time," said Saroj Kiatfuengfoo, senior vice president of Ford Thailand. "Ranger is the all-round truck. Our customers who drive Ranger everyday tell us it is tough, strong and durable. We know too that safety, driving comfort and convenience are in its DNA. The Ford Ranger is the truck for people with the passion to succeed in every aspect in life. 100% TRUCK Experience If you do everything at 100 percent, you need a Ford Ranger, the 100% TRUCK. The Ranger is what a one-tonne pickup truck should be. Tough and durable, and with proven turbodiesel engine performance, unparalleled reliability and fuel economy, excellent drivability, and a unique Open Cab providing convenient access, the Ford Ranger perfectly matches your character and attitude of always giving your 100 % in whatever you do. The Ford Ranger, since 1998, has earned accolades and high praises from consumers in Thailand and also across 130 markets worldwide. New Ford Ranger WildTrak — Greater 100% TRUCK Spirit New Ford Ranger WildTrak continues on from the successful limited-edition model launched last year to celebrate Ford’s 11th anniversary in Thailand. “We see a market within the truck segment that wants the toughness of the Ranger and also wants the style of the new Ranger WildTrak. Now, we offer more choices for our customers with four models of the new WildTrak — 4x4 and Hi-Rider,” said Saroj. A big hit in Europe, the Ranger WildTrak has won the prestigious “Double Cab of the Year in the 2008” title given by UK’s famous 4x4 & MPV Driver magazine. The new Ford Ranger WildTrak commands attention with 10 exciting and exclusively designed features. - Distinct, sporty front grille - Unique Ranger emblem - Side steps - New 16-inch alloy wheels - Power folding door mirror with LED indicator light - Roof rail - Sport bar - Box rail - Integrated bed liner - WildTrak decals on front doors and back of the truck The new Ranger WildTrak is available in three colors: Cool White, Highlight Silver and Black Mica. Price range of the new Ford Ranger WildTrak series: - Open Cab 4x2 Hi-rider 2.5 XLS MT Bt 693,000 - Double Cab 4x2 Hi-rider 2.5 XLT AT Bt 804,000 - Double Cab 4X4 3.0 XLT MT Bt 882,000 - Double Cab 4X4 3.0 XLT AT Bt 917,000 Under the hood is Ford’s potent DURATORQ common-rail turbodiesel engine. The 3.0-litre four-cylinder engine develops a maximum 380Nm at only 1800rpm. Accessible torque is also a welcomed characteristic of the 2.5-litre turbodiesel engine which produces 330Nm at 1800rpm while providing the best possible fuel economy. The abundance of low-rev torque from both turbodiesel engines enables drivers to take on any challenges with remarkable responsiveness and ample pulling power when needed. Built to allow drivers to take on any challenges, the new Ford Ranger WildTrak offers impressive driving dynamics. Road holding is second to none due to Ranger's stout cross section one-pieced chassis with ladder frame, the first-to-market front and rear stabilizer bars and the standard limited-slip differential that equally and efficiently distributes torque on all driving terrains. Continuing the Ranger’s heritage and leadership in safety, the new Ford Ranger WildTrak comes with a full safety package. Airbag, anti-lock braking system (ABS), electronic brakeforce distribution (EBD), G-sensor and pretensioner and load limiter seat belts are standard to across the new Ford Ranger WildTrak range. The exciting new Ford Ranger WildTrak is now at all Ford’s showrooms nationwide. Call Ford Call Center at 02 686 5899 and toll free for upcountry 1-800-293-333 for more information or to request a test drive. An integrated marketing campaign will focus on the 100% TRUCK experience and will be launched via a variety of communication and promotional activities. Various consumer activities are also planned to share the 100% winning experience of the Ford Ranger 100% TRUCK with customers nationwide. About Ford Motor Company Ford Motor Company, a global automotive industry leader based in Dearborn, Mich., manufactures or distributes automobiles in 200 markets across six continents. With about 260,000 employees and about 100 plants worldwide, the company’s core and affiliated automotive brands include Ford, Jaguar, Land Rover, Lincoln, Mercury, Volvo Car and Mazda. The company provides financial services through Ford Motor Credit Company. For more information regarding Ford's products, please visit www.ford.co.th. Contact: Duangkamon Isarapandh Ford Thailand Tel. 0 2686 4662 Mobile. 08 1922 7474 Email: [email protected]