Bangkok--19 Feb--PC & Associates Consulting Oracle Corporation (Thailand) Ltd. recently hosted “CRM on Demand Executive” to showcase its newly-launched Siebel CRM On Demand release 15 that enable organizations across Asia Pacific to transform into truly ‘customer-centric’ organisations by optimizing business strategies, people, processes and technology around their customers“CEOs today are focused on quickly brining innovation to market at the lowest possible cost to the organization and they continue to cite technology as the key lever in that mission. They will continue to invest in technology to grow their revenue and reduce their cost structure — and this is good news for Oracle,” said Prasad Rai, Senior Director CRM on Demand- ASEAN & India, Oracle Corporation. “Customers are choosing Oracle for its comprehensive functionality, deep industry capabilities, and flexible deployment options, including on-premise, subscription based on-demand, and a ‘hybrid’ model of both on-premise and on-demand.”Oracle is #1 in CRM in Asia Pacific According to IDC’s “Asia Pacific (includes Australia, PRC, Taiwan, HK, Korea, India, Thailand, Malaysia and Singapore) Semi-Annual Software Tracker, September 2007” report, Oracle has more than 17% market share. Overall, IDC estimates that total CRM software revenues will grow by 15.4% in 2007 to reach $517.92 million. IDC expects total revenues to continue to grow at a healthy compound annual growth rate of about 10 percent over the next five years (2007-2011). Oracle CRM offers users a superior ownership experience with a choice of multiple deployment options, ease of manageability and low cost integration. Oracle is uniquely positioned in the market with comprehensive capabilities that extend from front-office CRM to the back-office, across the extended supply chain and industry-specific requirements. Oracle today supports more than five million live end users and more than 100 million registered self-service users globally. Oracle continues to deliver on its commitment to drive CRM product innovation. Oracle CRM offers users a superior ownership experience with a choice of multiple deployment options, ease of manageability and low cost integration. Oracle is uniquely positioned in the market with comprehensive capabilities that extend from front-office CRM to the back-office, across the extended supply chain and industry-specific requirements. Siebel CRM On Demand delivers the industry’s most complete, hosted CRM solution. Siebel CRM On Demand delivers the most comprehensive set of sales, marketing and service automation capabilities, in a software-as-a-service (SAAS) model, delivering value to users in a matter of days. Siebel CRM On Demand provides unique features and functionality not offered by traditional SAAS vendors, including embedded analytics and a pre-built data warehouse to drive real-time decision making; a built-in virtual call center to support call agents without the need for telephony infrastructure; and middleware standards based integration. Siebel CRM On Demand also offers industry editions for wealth management, insurance, life sciences & automotive industries that help further reduce the time, labor and costs associated with configuration and accelerate time to value. Oracle’s Siebel CRM has been recognized by independent analyst firm, Forrester Research, as having the strongest current offering, in the latest Forrester Wave Evaluation: Enterprise CRM Suites, Q1 February 2007. Forrester also names Oracle’s Siebel CRM On Demand, Oracle’s PeopleSoft Enterprise CRM and the Oracle E-Business Suite as strong performers in this report. Forrester Analyst, William Band said, “Siebel CRM provides a very strong and comprehensive architecture and platform supporting all typically necessary requirements. By providing the broadest suite of CRM applications encompassing both cross-industry and deep vertical industry requirements, Siebel CRM provides the necessary best-of-breed CRM capabilities required to empower users in addressing customer needs.” In picture: (From left) Prasad Rai, Senior Director CRM on Demand- ASEAN & India, Oracle Corporation and Mr. Taveechai Apichainimitdee, Senior Solution Consultant, CRM Applications, Oracle Corporation (Thailand).