Bangkok--22 Feb--Oasis Media Ananda announces its strategy in 2008 to continuously penetrate into condominium and housing markets with 8 new projects and a combined value of 16 billion Baht and is highly confident in its famous IDEO brand. Ananda reveals its strategy in 2008 to continuously penetrate into condominium and housing markets with 8 new projects and a combined value of 16 billion Baht, while last year sales topped 5.8 billion Baht. The company is highly confident in its famous IDEO brand that it will be recognized as the ultimate lifestyle condominium close to mass transit system for the modern generation and plans to move forward in 5 other locations starting from IDEO Ratchada-Huaykwang. On the housing market, the company will continue with its project under the slogan “…and every day feels like a holiday…” and plans to launch a grand campaign soon. Mr. Chanond Ruangkritya, CEO of Ananda Development discloses about the company’s plan and projects in 2008 that the company plans to launch 5 new condominium projects staring from IDEO Ratchada-Huaykwang, which will be the first new project in 2008 on February 22, 2008 and 4 other projects with a combined value of 7.85 billion Baht as well as 3 new housing projects in the vicinity of Suvannabhum, Bangna-Trad, Outer Ring Road, Romklow and OnNuch with a combined value of 8.1 billion Baht. When combined with its ongoing projects, its sales target in 2008 will reach 10 billion Baht representing an increase of 57% YoY from 5.8 billion Baht last year. “Ananda has launched IDEO condominium since the middle of last year. So far the consumers know and well perceive IDEO brand as the ultimate lifestyle condominium for the modern generation located close to mass transit system under the slogan “Think to expand the dimension of lives”. This year, we will open new projects in new locations run in parallel with other ongoing projects.” Mr. Chanond said. IDEO Ratchada-Huaykwang — The latest fully furnished IDEO condominium project located just 25 meters away from MRT line (Huaykwang Station) and built under the “live as you wish” concept on an approximately 2 rai plot of land will consist of a 19 story building with 398 units furnished with complete necessary infrastructure to help you live conveniently 24 hours around the clock. To give it a chic kickoff, there will be a special 24 Hours Pre-Sale Party (the first 24-Hours Party in the property market ever!) on this coming March 1-2, 2008. In this hot event, there will be various activities run 24 hours nonstop highlighted by concerts from famous artists and lucky draws only for customers booking onsite. IDEO Q (Quintessential Urban Essence) Phayathai — This most perfect urban living is another IDEO condominium designed to accommodate extravagant stylish urban living. The project will be launched on a grand scale within the first quarter with a project value of 2.2 billion Baht. Conveniently located in an extremely high potential location on Phayathai Road and mere 30 meters from BTS line (Phayathai Station), the project will consist of a 38 story high-rise building totaling 476 units fully equipped with premium infrastructure including club styled swimming pool, fitness center, reading chamber, spacious parking area and stunning 360 degree panoramic view. This project will still focus on IDEO unique selling proposition, i.e. its sleek design with maximum utilities as well as IDEO “Extra Living Space” — a private balcony that could be adjusted to suit each and every purpose and IDEO “Multi Function Space” — a thoughtfully creative design space that perfectly utilize each and every inch. All at IDEO Q Phayathai only! IDEO Mix Sukhumvit 103 — This ongoing condominium project launched last year consists of two 21 story buildings on a 7 rai plot of land close to BTS line (Udomsuk Station) totaling 1,172 units with a project value of 2.65 billion Baht uncompromisingly equipped with special designed infrastructure, e.g. sky bridge, green sky garden, sky pools (sports and relaxing), spacious fitness center overlooking the vivid colors of Bangkok panoramic view as well as the serenity of Chaopraya River, and big lifestyle avenue to make a perfect living. This project depicts IDEO unique origin, key concept and outstanding selling proposition, for example, IDEO Extra Living Space private balcony, IDEO smart pantry, walk-in closet, glass wall bathroom and large lifestyle avenue to perfect the stylish IDEO MIX living, where its residents could hang out, enjoy their coffee, read their books and shop in leading supermarket. For detached houses, Ananda will still emphasize its “…and every day feels like a holiday…” slogan to make every day living truly recreational. This year, Anada will launch a new campaign in the market to make Ananda detached houses more colorful and compelling. The company will aggressively launch full market activities, which will guarantee good response from its targets as well as low-rise residential buyers and reinforce Ananda position as the leader in Suvannabhum area. The 4 projects under such slogan will include Maldives Palms Bangna - Outer Ring Road with usable area of 120 — 195 SQM at a starting price of 2.89 million Baht totaling 493 units and a project value of 1,724 million Baht, Lanta Resortlife with usable area of 160 SQM at a starting price of 5.05 million Baht totaling 171 units and a project value of 815 million Baht, Similan Reef OnNuch — Romklao with usable area of 142 — 195 SQM at a starting price of 3.49 million Baht totaling 244 units and a project value of 1,072 million Baht, and Waikiki Shore OnNuch — Romklao with usable area of 150 — 240 SQM at a starting price of 4.29 million Baht totaling 177 units and a project value of 993 million Baht. All Ananda projects have taken ease of traveling, quality living in quality community, safety and privacy into consideration. Each and every project will uniquely be one of a kind and located on a prime location of the future with ease of traveling to Bangkok downtown by Park & Ride concept via Airport Link and BTS. In addition, all projects are well connected to Bangna-Trad, Bangna - Outer Ring Road Expressway, Rama 9 — Motorway Expressway, Kingkaew Road, and surrounded with modern shopping complexes, leading education institutes and hospitals. Ananda plans to initiate 3 other new launches in 2008, including Maldives Beach, Java Bay and Bali Beach projects. Ananda Development started from developing quality residential projects in Suvannabhum area. With its performance growing by leaps and bounds, the company jointly invests with TMW Asia Property Fund I under the management of Primerica Real Estate Investors, a member of Prudential Financial Inc., to develop both low-rise and condominium property projects. The company initially launched its first condominium project, i.e. IDEO Lardprow 17, in mid 2008 with Mr. Youngyutt Chaipromprasith, CEO of Aquarius Estate, as its sales and marketing consultant. The project turned into a big success and prompted Ananda to launch 5 other new projects in various locations in the second half of 2008, including IDEO Mix Sukhumvit 103 — a two 21-story condominium project close to BTS Udomsuk Station totaling 1,172 units at a starting price of 1.39 million Baht, IDEO Lardprow 5 — a 24-story condominium project close to MRT Paholyothin Station totaling 418 units at a starting price of 1.59 million Baht, IDEO Sathorn — Taksin, a 27-story condominium project close to BTS Charoennakorn Station totaling 349 units at a starting price of 1.69 million Baht,and IDEO Q Phayathai — a 38-story condominium project close to BTS Phayathai Station totaling 476 units at a starting price of 3 million Baht and a project value of 2.2 billion Baht. Further information please contact Oasis Media Co., Ltd Tel. 02-937-4735 Khun Chatchaval Teened / Saranyarat Suwannakham / Piyaporn Chumnien E-mail:[email protected] / [email protected]. , [email protected]