Bangkok--28 Feb--Krungthai Card
KTC and Big Camera target the shutter-happy crowd with “KTC-Big Camera VISA Platinum credit card”. The focus is on value and privileges. 15,000 members expected in the first year.
KTC, a leader of lifestyle segmentation credit card, and largest photographic equipment chain Big Camera introduce “KTC-Big Camera VISA Platinum credit card” to satisfy the lifestyle of photo-taking consumers. The card comes complete with privileges and up to 50% discount on cameras, lenses, equipments, prints, courses, workshops and trips. The firm expects to attract 10,000 existing Big Camera members and 5,000 new members this year.
Mr. Thawatchai Thitisakdiskul, Senior Executive Vice President, Credit Card Business, “KTC” or Krungthai Card Company Limited, said “The consumers are becoming more interested in photography. This trend also corresponds with the travel lifestyle. With digital photography, it is possible for people to choose which photographs to save and which to delete, not to mention the functions and the convenience it offers on a trip. This has led to an increase in the shutter-happy population. We are talking about amateur and professional photographers, most of whom are with high purchase power. They are willing to meet relatively high costs of photographic equipments, printing, retouching and traveling to countless photogenic destinations. Given that photography-related transactions via KTC credit cards amounted to over 47 Million Baht in January 2008, we have decided to introduce our latest credit card called “KTC-Big Camera VISA Platinum”. The card will make it easier for photographers to pay for products, in installments even, and empower them with privileges as well as up to 50% discount on photography-related items.”
“We have chosen Big Camera as they are the country’s largest photographic equipment chain with 115 branches nationwide. Their proactive marketing strategy is consistent with ours as well. This should be enough reason for our target group to apply for “KTC-Big Camera VISA Platinum”. We expect that all of over 10,000 existing Big Camera card members will apply for this credit card and that we will attract 5,000 more new members by the end of this year.”
Mr. Charn Thienkanjanawong, Chairman of Board of Directors, Big Camera or Big Camera Company Limited, commented on the joint introduction of “KTC-Big Camera VISA Platinum credit card”, “We have decided to partner with KTC because we appreciate their marketing capabilities which complement ours well. They are also able to provide satisfying services to niche group of clients, and, with more than 1.45 million KTC credit card holders out there, we believe that both Big Camera and KTC will find a way to broaden our respective client base. Privileges to which members will be entitled are related to photography. And we are planning to hold joint activities members will find interesting. This launch of “KTC-Big Camera VISA Platinum credit card” gives the photography industry a whole new dimension.”
Thawatchai elaborated on the privileges “Holders of “KTC-Big Camera VISA Platinum credit card” will be entitled to 3% discount on all cameras and lenses, 10% discount on all photographic equipments, 30% discount on prints, 50% discount on photographic courses and workshops, participation in photographic trainings by Bangkok Photography Association, discounts on photo trips abroad with accompanying professional photographers, and, discounts on leading establishments nationwide including discounts on magazine memberships and photographic courses.”
“Those applying for “KTC-Big Camera VISA Platinum credit card” from now until April 30th, 2008 will be immediately eligible for a 1,000 Baht Big Camera print coupon when spending 1,000 Baht anywhere. For transactions of 20,000 Baht or more at any branch of Big Camera within one billing cycle following the approval, holders will be entitled to Canon Photo Printer CP740 worth 5,490 Baht.”
“Special! Those applying for “KTC-Big Camera VISA Platinum credit card” at Thai International Travel Fair 2008 from February 28th to March 2nd, 2008 and approved for the card will be immediately entitled to a 1,000 Baht Big Camera discount coupon. Holders of all KTC credit cards will be given the choice of interest-free 10-month installment plan for all cameras and lenses at Big Camera booth.”
“Additionally, holders of “KTC-Big Camera VISA Platinum credit card” will have entry fee and annual fee waived for life and be eligible for basic promotional campaigns and privileges of conventional KTC credit cards. For every 25 Baht spent, you will be given one KTC Forever Rewards point or one mileage with which you can redeem products and services at establishments where KTC Make Sense logo is shown. We hope that shutter-happy travelers and KTC members will be interested in this card. We expect 15,000 holders by the end of this year.”
For more information, please call KTC Phone at 0-2665-5000, KTC Platinum Line at 0-2665-5666, consult your copy of What’s Up magazine or visit www.ktc.co.th.
For more information:
Public and Corporate Affairs Department
“KTC” or Krungthai Card Public Company Limited
Kandtharat Chermchitphong Tel. 0-2828-5057
Suchada Weerasakulrak Tel. 0-2828-5732
Jinuchanun Suksawat Tel. 0-2828-5085
Fax. 0-2828-5046
E-mail: [email protected]