Bangkok--3 Mar--Aziam Burson-Marsteller With focus on using house brand products to stimulate sales, Big C reported that the new Big C brand covers daily product items that are of high quality and available at low prices. Big C believes house brand sales will grow at least 10% this year. Ms Jariya Chirathivat, Vice President, Marketing & Communications, Big C Supercenter plc stated, “Big C is paying greater attention to its house brand products in response to current trends in purchasing power. We are focused on delivering a diverse range of quality house brand products to meet increasing consumer demands and broaden our customer base. We launched the new Big C brand and are confident that it will be a new choice for consumers.” “Given the continually growing house brand market, Big C is interested in adding a new brand to the house brand segment to satisfy consumers who want quality and more affordable products. The Big C brand was developed under the theme, “the brand that suits all tastes, offers value for money and meets daily needs”. Our focus is on products that are of high quality at reasonable prices. Big C Brand products are a new choice for modern families and reflect today’s smart families,” said Ms Jariya. By 2008, Big C will continually introduce 865 new product items under the Big C Brand covering all product lines. These include 288 non-food items, representing 33%, 474 dry food items representing 55% and 103 fresh food items representing 12%. Innovative goods are produced to reduce plastic consumption and these include products that are made of easily biodegradable materials and support hygienic living. They will be an alternative for consumers who look for environmentally-friendly products. The Big C Brand products are distinguished from previous house brands as they are labeled with GDAs: Guideline Daily Amount. Consumers now have easy access to the nutritional facts associated with the products in order to benefit their health. Stringent control process in the areas of production has been implemented to ensure that the products are of the same quality as the brand name goods and come in more attractive packages,” added Ms Jariya. Starting from today Big C marketing activities for the Big C Brand will include a ‘Buy 2 get more’ promotion, product demonstrations and product sampling so consumers can personally experience the quality of Big C Brand products. Moreover, there will be supporting media i.e. store media, banners, brochures and print advertising in newspapers. Currently, Big C house brand product items including consumer products under the Leader Price and Big C Brands, and soft line and hard line products under Only @ Big C, represent 5% of the total products available at all Big C stores. “Big C believes that Big C Brand products will enhance sales as they best suit customer needs and are 15% lower in price than brand name products. The lower prices of house brand products are attributable to no marketing margins. The Big C Brand launch is expected to increase Big C’s house brand sales by 10%”, concluded Ms Jariya. Big C Supercenter PCL (BIGC), founded in 1993, is a retail consumer goods trade operator trading under the name of Big C Supercenter. It offers a wide variety of products at the most competitive prices under the slogan “More Than Just Low Prices” to maximize the highest value for customers at its 55 store nationwide. For further information about Big C Supercenter, visit our Web site at www.bigc.co.th. For further information, please contact: Satida or Supaporn Aziam Burson-Marsteller Tel. 0 2252 9871