Bangkok--3 Mar--PR One Network The Emperor House celebrates its 20th anniversary highlighting “You Are The Emperor” concept and focusing on creating customer value maximization as well as new corporate identity including a new bold sleek logo to emphasize its position as leading luxury home builder with 20 years of quality above standard. The company is highly confident in the luxury home building market outlook and expects the total home building market to grow by 15% this year. Mr. Suratchai Kunghakit, the Managing Director of The Emperor House Co., Ltd., which is one of the leading premium home builders, discloses the company’s plan and direction in 2008 that the company is celebrating its 20th anniversary of being a premium home builder this year. In order to foster confidence and a sense of goodwill towards its prospects and existing customers, the company has mapped out corporate direction and active strategy to secure its current customer base and to expand into wider market segments. In its latest move, the company has created a new corporate identity including a new logo to differentiate itself and promote its brand awareness as premium home builder as well as to upgrade its image and integrate its affiliates’ identity to be as one. Under its vision to be leading premium home builder, the company will highlight “You Are The Emperor” with 20 years of quality beyond standard concept to make its prospects as well as existing customers VIPs that the company intends to serve at the emperor level. This strategic change will consist of two key elements with two separate purposes; firstly the change to a brand new logo with sleek color and bolder look along with the use of its 20th anniversary celebration logo to make its prospects more confident in the company commitment to creating and developing building standard and services and that the company has a long list of evidence in building homes with quality beyond standard for its customers throughout its history. The company will also highlight the creation of a brand new corporate identity to make a common ground which will make all of its affiliates’ business conduct more outstanding. Secondly, the change will direct towards its strategic emphasis in all its stakeholders, including customers, suppliers, the media its peers as well as the engineering and architecture community so that they are all aware of the company growth on the foundation of committing to developing premium home building business with highly regarded standard and professionalism. This corporate change is in no way a mere facelift of its logo, but a concrete symbol that constitutes its strategy and direction as well as its total corporate conducts. From now on, The Emperor House will be wider recognized by its target segments and the home building community as a whole. The company is confident that the new streamlined image will help the company achieve new ways of doing business. As its marketing and sales strategy, the company will leverage the numeric 20, which is also the symbol of its 20th anniversary celebration, as part of its vivid marketing activities. Moreover, its new housing design will be under space utilization oriented concept so that its customers could receive maximum utilities from every square meter of usable area. As usual, the company will participate in the annual Home Builders Association’s marketing activity as well as organize useful activities to continuously develop the knowledge and ability of students and the general public. Currently the company plans to officially launch its new image to the public at “NEWS Home Builder 3” to be held during March 7-9, 2008 at the Bangkok Convention Center, Central Plaza Ladproa, where the company will also present its latest housing designs and special promotions. As for the company result in 2007, the company has total revenue of 251 million Baht with 164 million Baht contribution from its home building activities and 87 million Baht from interior works 70:30 contribution respectively, while this year the company expects its home building revenue to grow by 10% YoY to 280 million Baht. Mr. Suratchai further adds that the premium home building segment has a fairly satisfactory outlook. When compared with the market in general, the segment has enjoyed continuous growth as well as positive catalysts, which make its targets decide to build more homes. As current economic condition and interest rate do not have much influence in the consumers’ decision to build high-end homes coupled with the uptrend in construction material and land prices, all these make the consumers decide to invest more in residential home building, while the downside risks that will make the consumers delay their decision might include negative business environments as well as political factors. So far the company estimates that the home building market will grow by 15% this year.It is expected that the total sales revenue will hit 9,800 million Baht in 2008 (from 8,500 million Baht in 2007) due to higher consumer interest to build their own homes as they are more confident in the quality and professionalism of the existing players, while more new comers enter the market. On home builders’ part, there has been more business expansion to cater a complete range of consumers’ needs and wants as well as more formations of strategic alliance to build homes for other residential projects. Having said that, the market situation is, however, still very competitive and, therefore, each company needs to focus more on quality and services, while risks affecting home building market as a whole might include long term interest rate instability, government economic stimulus as well as increasing oil price outlook in the long run. Further information about CE2008 Please contact PR One Network Company Limited, Ms. Patthira Buri, Ms. Utaiwan Chuchuen Tel 02-937-4518-19 Fax 02-937-4527, 02-937-4510 Email: [email protected], [email protected]