Bangkok--21 Mar--PR & Associates Launches new value-added service ‘GE Money Mobile Payment’ — offering greater customer convenience for its four million customers when making payments on 11 GE Money products Emphasis on continued market and consumer behavior research to develop financial products and services that match customers’ requirements GE Money Thailand, a leading consumer finance company, today launches the ‘GE Money Mobile Payment’ service channel in response to customer demand for greater convenience when making payments. The new service is available to some four million customers nationwide and applies to 11 GE Money products. Mr. Philip Tan, Chief Marketing Officer of GE Money Thailand, says that this GE Money initiative is in direct response to consumer feedback and reflects the emphasis given to the opinions of its customers across the country. “GE Money Mobile Payment’ is not only designed to ease the burden on customers’ daily hectic schedules with its easy-to-use payment process but it also offers more value-added features compared to our competitors in the market. It is the first such system in Thailand that GE Money customers no longer need to refer to their billing statements when making payments. They simply use the account number on the credit card or personal loan card.” Mr Tan adds, “This new service combines simplicity with security. It’s easy for our customers to use and yet offers built-in security measures to safeguard their interests. Firstly, for customers who currently using AIS or True Move can apply for the service and get a secure personal PIN Code. Secondly, customers issue a once-only authorization via phone, internet, or written document to their bank to define the source of funds for making payment. From today our customers can make payments anywhere and at any time convenient to them.” The ‘GE Money Mobile Payment’ channel demonstrates how GE Money listens carefully and seriously to customer feedback. As a result, the company’s four million customers in Thailand now have a convenient means of making payments on the following consumer finance products: Central Card, Central Personal Loan, Krungsri GE credit card, Dream Loan, Homepro card, Power Buy card, Robinson credit card, Tesco credit card, Quikcash, First Choice Card and GE Personal Credit. GE Money customers are now being informed of this new service through all customer contact points including publicity materials, GE service counters and GE Money business alliances. For more information, please visit www.gemoney.co.th. About GE Money With more than $200 billion in assets, GE Money, a unit of General Electric Company (NYSE:GE), is a leading provider of retail; banking and credit services to consumers, retailers and auto dealers in 55 countries around the world. With more than 130 million global customers, GE Money, headquartered in London, UK offers a range of financial products, including private label credit cards, personal loans, bank cards, auto loans and leases, mortgages, corporate travel and purchasing cards, debt consolidation and home equity loans, and credit insurance. More information can be found at http://global.gemoney.com About GE GE is Imagination at Work - a diversified technology, media and financial services company focused on solving some of the world's toughest problems. With products and services ranging from aircraft engines, power generation, water processing and security technology to medical imaging, business and consumer financing, media content and industrial products, we serve customers in more than 100 countries and employ more than 300,000 people worldwide. For more information please contact: GE Money Thailand Paradai Theerathada, Senior Vice President, Communications — Thailand Tel: +662 627 4102 / email: [email protected]