Bangkok--28 Mar--Ogilvy Public Relations Worldwide Once again, some astounding innovations in safety and environmental technology all wrapped up in cool, clean Scandinavian design put Volvo in the front row and in sharp focus on their stand at the Bangkok International Motor Show this year. A diverse range of both iconic Volvo vehicles and new launches is topped by a true electrifying highlight — the Volvo ReCharge Concept — a one of a kind Volvo C30 powered by a unique plug-in electric micro-hybrid system supported by a small E85 bioethanol motor, and Volvo's stunning flagship prestige sedan the all-new Volvo S80, equipped with CADS I technology launched late last year. Paul Stokes, President of Volvo Cars (Thailand) said “With over 80 years of experience in design and engineering from a uniquely Scandinavian perspective, Volvo believes that, today, making a car is not only about offering futuristic attractive styling and the world's best safety technology to consumers, it is also about acknowledging the environmental impact of cars, and dealing effectively with this in design, engineering, materials choice and manufacturing; recyclability and about the challenge of lowering emissions, including CO2, and so creating a vehicle that helps car owners save energy expense whilst also saving our planet's resources as a whole.”Life is Better Lived Together! “That's why "Volvo. For Life" is as poignant today as it has ever been. And that is also the reason why we choose the all-new Volvo S80 and the ReCharge Concept as our highlights at this year’s Motor Show,” says Paul.Safety is a Beautiful Thing! In addition to its timeless Scandinavian design and the applause from world’s auto industry that this car is one of world's safest cars, the all-new Volvo S80 contains both Preventive Safety features to avoid accidents (including world first technology, such as BLIS (BLindspot Information System)); Protective Safety technologies and Personal Security innovations, that together form a cohesive network of exterior and interior systems working in a seamless concert to reduce the risk of collision and of occupant injury in the actual event of a collision. “Form and function has been a maxim of Scandinavian design for many decades, but as you can see the timeless elegance of the all-new Volvo S80, shows that this doesn't need not be boxy. Safety is a beautiful thing . . . in many ways!,” added Mr. Stokes.80-80-80 In addition, as Volvo Cars celebrates the conclusion of its 80th year anniversary of producing the highest quality luxury vehicles, an exclusive limited edition of only 19 "Anniversary Pearl" (white) coloured all-new Volvo S80 2.5T have been produced for Thailand, complete with a personal certificate of authenticity for the owner. This is the same colour as the unique all-new Volvo S80 3.2 Executive edition presented to His Majesty King Bhumibol Adulyadej on March 20, 2008, as a gift to celebrate the auspicious occasion of His Majesty's 80th anniversary year (which fortuitously coincides with Volvo's 80th anniversary year and the launch of the all new Volvo S80). The presentation was made by Paul Stokes, President of Volvo Car Thailand, and His Excellency Lennart Linn?r, the Ambassador of Sweden to Thailand, at Chitrlada Palace last week.Powering-Up! Acknowledging the environmental impact of cars and dealing effectively with this challenge, Volvo Cars has developed the unique Volvo C30 ReCharge Concept, a plug-in electric micro-hybrid with four individual electric wheel motors and storage batteries that can be recharged via a regular electrical outlet for maximum environmental benefit. Recharging allows the car to be driven about 100 kilometers on battery power alone before the car’s four-cylinder E85 bioethanol Flexifuel engine is enabled to both power the car and recharge the battery on the go. “Volvo ReCharge Concept is a ground-breaking innovation for sustainable transportation. A person driving less than 100 kilometres a day will rarely need to visit a filling station — great news for city life. When driving on electric power only, operating costs are expected to be about 80 percent lower than that of a comparable petrol-powered car. Moreover, this plug-in hybrid car, when used as intended, should have about 66 percent lower emissions of carbon dioxide compared with the best hybrid cars available on the market today,” added Paul.C30 - A New Generation of Volvo! Volvo fans have waited quite some time to get their hands on Volvo’s slinky new baby which completes Volvo's transformation from "boxy to foxy!" without any doubt. But now, the wait is over! This year’s show heralds the long awaited official launch of the sexy Volvo C30 in Thailand. Available in both 2.4i benzene/gasohol E10 automatic and 1.8 bioethanol E85 Flexifuel Vehicle (FFV) manual production. The Flexifuel vehicle can use a diverse range of fuels, from regular benzene 91/95, gasohol E10, E20 up to E85, a blend of 85% bioethanol and 15% benzene “Having already received six national car-of-the-year awards and many design awards around the world since its Paris debut in 2006, everyone here is very proud to see our Volvo C30 in Thailand. This compact yet charismatic coup? has all the legendary safety features you'd expect from Volvo, seductively wrapped in a head turning dynamic design statement, on sporty chassis, powertrain. in line with “Volvo. For life” brand concept.,” concluded Mr.Paul Stokes.CLUB C30 Following a surprise C30 sneak preview in conjunction with Hed Kandi's live appearance at Q Bar Bangkok last Friday, March 14; Volvo continues the "CLUB C30" theme with a return to the Bangkok nightclub scene at Q Bar on March 26, with DJ Jam (the official tour DJ of Snoop Dog and Dr. Dre), promising a lively night. (For more information see: http://www.qbarbangkok.com/whatsnext.php). As another new and interesting direction from Volvo, this trend looks sets to continue . . . the next night is April 29, at Bed Supper Club.Volvo B5 OK! All Volvo “D5” Lightweight High Performance Diesel Models B5 Ready! Continuing with the best of Volvo’s innovation for a better environment and supporting government policy for alternative energy and His Majesty's drive towards a 'sufficiency economy’, Volvo confirms that all Volvo “D5” lightweight aluminium high performance diesel engine variants of MY07/MY08 V70 and XC90 and MY08 S80 and S60 are all B5 biodiesel compliant without modification.S/V/XC/C-Range Icons of Volvo Design & Heritage Volvo also rounds off what is a 'must-see line-up' with the racy Volvo S60 family sports sedan; the stunning retractable hard top Volvo C70 coup?/convertible; the definitive estate car, Volvo V70; and the world’s most awarded SUV, Volvo XC90, for audiences as well.Special Show Offers: Expect a range of Special Offers across the collection of innovative and luxurious Volvo cars products ion show. Plus take your the chance to see a glimpse of our future in the environmentally friendly ReCharge Concept. All this and more are awaiting you at stand A12 in Hall 101 of the Bangkok International Motor Show 2008. The event kicks off at Bangkok International Trade & Exhibition Centre (BITEC) Bang Na from March 28th — April 6th, 2008. For more information please contact: Khun Waralee Bunnag Senior Communications Manager Ogilvy Public Relations Worldwide Tel: +66-2-205-6627 Mobile: +66-81-643-1117 Email: [email protected] Khun Surasa Khlai-Aksorn Communications Manager Ogilvy Public Relations Worldwide Tel: +66-2-205-6626 Mobile: +66-81-638-3862 Fax: +66-2-205-6686 Email: [email protected] Khun Chantana Vatanaromya Vice President, Marketing Volvo Car (Thailand) Ltd. Tel: +66-2-319-9820 Fax: +66-2-719-9451 Email: [email protected] Khun Nuttha Jittrakorn Marketing Administrative Officer Volvo Car (Thailand) Ltd. Tel: +66-2-319-9820 Fax: +66-2-719-9451 Email: [email protected]