Bangkok--6 May--PR One Network SC Asset highlights its conceptual difference in the launch of “Centric Scene Ratchavipha”, a new fully furnished condominium built under the “Completed Living Space” concept. The condominium, which is selling at a starting price of Baht 1.69 mn a unit, will highlight “Sky Living Room”, a specially large balcony adjustable to suit different lifestyles and functions, as its unique selling proposition. Besides its functional difference, the project is most outstanding with its superb location adjacent to the future purple mass transit line. During the grand opening, SC Asset will fully implement a complete integrated marketing communication plan as well as special promotions by giving away a Bangkok — Hongkong package tour for two and other electrical appliances with a total value of 50,000 Baht. The company is highly confident in the project’s potential and expects that it will be able to close the project sales within this year. Ms. Yingluck Shinawatra, Chairman of the Executive Committee of SC Asset Corporation Pcl., discloses today about the company’s new residential project development plan, which will be launched in 2Q08 that currently the company is developing a new condominium project under the “Completed Living Space” concept, namely “Centric Scene Ratchavipha”, a new fully furnished condominium project designed to maximize space utility and fully adjustable to suit different lifestyles and functions. The project is most unique and characteristically outstanding with its architectural design which represents functional difference, while serving the needs of its targets. Centric Scene Rachavipha is located on Ratchadapisek Road and is only 400 and 700 meters away from Wong Sawang and Prachanukoon intersections respectively. The project’s key uniqueness lies in the fact that it is adjacent to a purple line station (Bangsue — Bangyai), which is expected to be completed within 2011. The project sits on a total area of 6 rai and consists of two 21-story buildings totaling 696 units and 5 shops with usable areas ranging from 34-75 SQM. Each unit will be fully furnished with air conditioners and complete kitchen. The starting price for one bedroom suite is at Baht 1.69 mn and two bedrooms suite at Baht 3.63 mn, while the total project value is estimated at Baht 1.7 bn. The project is designed to fully answer the lifestyles of modern generations focusing on privacy as well as space allocation which could help generate diverse activities and functions, e.g. the “Sky Living Room”, a large fully furnished balcony specially designed to suit several purposes, from food preparation, dining, laundry, etc., a multi usage area in the main entrance, a separate storage room and walk-in closets. Its exterior design indicates modern architecture with the use of glass to give a transparent feeling and to receive sun light. Its sky garden, which is designed under a brand new concept to increase fresh air, is both pleasant to the eyes and good environment. Moreover, the project uniquely emphasizes on complete infrastructure, i.e. a library, meeting room, 24 hours security system, CCTV, access card control, one exercise swimming pool, one free form relaxing pool, sky garden, panoramic sky fitness and multi level jogging track. The project is conveniently accessible and easily commuted. It is only 450 meters away from a purple line station (Bangsue — Bangyai) and could be accessed from different directions, e.g. from Ratchadapisek Road, Bangkok-Nontaburi Road. In addition, it is close to Prachanukoon Expressway and surrounded by schools, hospitals, government offices and leading department stores making its residents’ living enjoyably comfortable and its location as one of Bangkok’s prime areas. The company expects that it will be able to close the project sale quickly as it currently has 60% presales, while the company plans to launch its grand opening on this coming Saturday, May 10, 2008 at its sale office. Ms. Yingluck further elaborates about condominium market in the area that this area is considered as one of Bangkok’s prime as it is easily commuted and conveniently accessible, especially in places adjacent to purple line station, which is expected to be completed in the near future. For the time being, there has not been much competition and the selling price is around Baht 50,000 — 60,000 per SQM, since there are still abundant demands for premium residential condominium in the area, especially for one to two bedroom suites, but there are insufficient supplies. For its Grand Opening on May 10, the company has arranged an exclusive concert featuring “Wan AF and Tuk Wiyada” and created a TVC under the theme “Fall in Love” to be on air. In addition, it will also launch its “Centric Scene Ratchavipha Troop” as moving ads to communicate and create awareness at major intersections in Bangkok’s downtown. And as a special promotions by giving away a Bangkok — Hongkong package tour for two and electrical appliances with a total value 50,000 Baht. With all its marketing communication campaigns, it is expected that the company will be able to close the project sales within this year. Further information Please contact PR One Network Company Limited, Ms. Patthira Buri, Ms. Utaiwan Chuchuen Tel 02-937-4518-19 Fax 02-937-4527, 02-937-4510 Email: [email protected], [email protected]