Bangkok--24 Jun--Slim up Center Penetrating new customer group — expanding branches — bragging with increasing 20% of market share cut. The Slim up and Weight control Institute, Slim up Center gears up to launch its new promotional campaign “Slim up Contest Festival”, emerging new activity “I Could Never be This Age” to stir the trend flow and seeking for a natural person who looks younger than age both internal and external look on Monday 23 June 2008 at Central Department Stores Rama II trusting that good health and glamorous shape lovers is till in trend and desirable. I this second half, we believe that this market segment will be grown in contrary to economy crisis. Aiming to open new 3-4 branches and hope to reach more 15-20% cut of market share. By the end of this year 20 June 2008; Ms. Songsamorn Panich, an executive management of Slim up Center unveiled that Slim Up Center, as a Slim up shape and Weight Control Institute, focus on second half of the year strategic planning like “Moving Marketing” which is endlessly improved by encouraging new projects and marketing promotional activities. Slim up Center emphasizes on an essence of beautiful shape together with good health, its theme will be more outstanding than others to be recognized as the leader in slim up and weight control service market in Thailand. Presently, the concept of “Treatment is reflected in short time” is therefore introduced and spread throughout any possible media channel eg. Newspaper, Television etc. As from result of consumer behavior study, we found that the consumer are not influenced by price, instead they pretty concern with actual result in short time. To meet consumer’s need, Slim up Center is therefore needed to fill up this gap to impress our customer with utmost efficiency. Recently, Slim up Center has contracted with numerous presenters ranging from new mother or high society including working women such as K. Kalamae-Phatcharasri Benjamas, famous MC and TV News Reader, K. Pookkee Prissana, K. Onanong Panyawong, K. Krek-Aom Chiller, K. Toey Winrat, K. Darunee Kritboonyalai, Dr. Seree or even K. Ma Onnapha to give her advice on personality topic to Slim Up Center’s clients. Our key target groups is male or female, over 30 years old of ages starting from group of First Jobber to build their confidence on their first step in work place, the group that is suffered with over 100 kgm. Weight, the group of new mother after deliver her baby. Even the group of gentle man at present has turned to be more care about their shape, they want to be fit and firm in particular spot. This includes the group of middle age man and the group of Metro Sexual who are interested in shaping up some part, held at 10% cut of the total market newadays and trends to be grown continuously in the future. Only at Slim up Center, there are approximately 2,000 men using our service in the past 3 years. In overview, this market segment of the second half of year 2008, it is anticipated that the strategy will be not much different from the first half of last year. Each brand will use the same strategy to contract the trendy person to be brand presenters in building trust and entering into promotional price war. It trends that each brand will focus on discount, free treatment course, free trial or buffet promotion amongst high competition currently. If there is no effective selling point or impressive result, consumer will definitely turn to price concern as the key factor. By the reason, Slim up Center therefore focus on latest technology and each instrument is controlled by computer, every of each equipment is imported from the same “brand” Institute in Italy to enchance its potential in joint application to be suitable for customer “Under the action plan 2008, the company still aimed to maintain the first rank in number of customer and trust. Nowadays, Slim up Center contains and embraces around 20,000 customers as member base, as from survey, it is appeared that the result of treatment is satisfied and being spread around by word of month more that 92%. At the same time, the company is planed to open 3-4 new branches and anticipated that our market share shall be increased estimately 15-20%. Amongst oil price stitation, the company found that there is merely impact on this segment resulting from the trend that being good health or splendid shape is the most vital factor to everyone, In addition, Alliance Strategy is encouraged to lure business partners in coalition with sale promotional activities eq. entertainment, healthcare and healthy product or even tourism business. Moreover, Slim up Center still award customers with training class every promotional month such as fashionable and trendy dresses, facial, hair treatment and socializing still as basic course towards life achievement and confidence re-inforcement as individual” Ms. Songsaworn said. Being realized as the market leader, Slim up Center plans to launch “Slim up Center Festival” as its new promotional activity its with joint partner eq Happy Home, Entertainment and Kellogg’s Brand. The event will be held on Saturday 21, Sunday 22 and Monday 23, 2008 from 12:00 — 09:00 pm an promotional space of 1st floor, Time & Space Zone, Central Department Store, Rama II. Particularly, on Monday 23 June 2008, there will be one contest hunting for the lady of new generation under campaign “ I Could Never be This Age” with georgous Kae-Cholada Mekratree to sparkling the frontline lady both as working woman and socialing, demonstrating the right way of body treatment and presenting perfect lady in every aspect, and being award with the prize value of 100,000 baht for the winner. Any further Information, please contact. Matjatika Khomthong PR. 081-854-7444 or 086-376-5517