Carrefour Joins Forces with Unilever to Launch the Hottest Smiley 4 Campaign

ข่าวทั่วไป Monday June 30, 2008 11:43 —PRESS RELEASE LOCAL

Bangkok--30 Jun--Maxima Consultants Carrefour, the premium hypermarket, has joined hands with the leading consumer products company Unilever launching an exclusive campaign entitled “Smiley 4” to help reduce cost of living under tough situation. Starting from tomorrow (June 27th) till July 24th, 2008 at all Carrefour branches, a real free gift worth up to 239 baht can be selected for every 379 baht purchase of participating Unilever products. 18 leading brands under Unilever umbrella have participated in the only once in the year campaign. The most benefited campaign is expected to increase sales of participating products by at least 12.5% compared with the same campaign last year. Carrefour’s Marketing Director Prapaphan Ploysangngam, disclosed that “During political uncertainty, economic slowdown and fuel crisis, Carrefour aims to relieve the burden of consumers by offering campaign which is value for money. Smiley 4 Campaign is the best ever offer by Carrefour and the life partner Unilever Thai Trading Ltd.. Over 500 items under 18 leading brands have been participated. We expects sales volume to be increased at least 40 million baht or 12.5% compared with the same campaign last year.” In addition, Carrefour has added up its own 3-month lucky draw campaign from June 27th — September 25th, 2008. For every 500 baht spent on any products, the shopper will receive a coupon to win a Mazda car each month with one-year gasoline free. For I Wish card members and Aeon customers will receive 3 lucky draw coupons for every 500 baht spent. The total prizes are more than 3 million baht. Unilever Thai Trading’s Customer Development Vice President Chanin Archjananun stated that “This is the fourth year that Unilever has jointly launched the campaign offering the best deal for Carrefour shoppers. More items with different sizes in foods, skin care, hair care, home care and personal products like Breeze, Dove, Comfort, Sunlight, Sunsilk, Close Up, Citra have been included. More high-value free gifts are also available for selection this year. This campaign is designed to suit current economic situation and consumer behaviour.” Smiley 4 Campaign “Unilever Quality Products with Good Price only at Carrefour”, will run from tomorrow June 27th — July 24th, 2008 at Carrefour branches. For more information, please contact Maxima Consultants Company Tel 02-434-8300, 02-434-8547 Suchinda, Saengnapa, Pitiya

แท็ก marketing   Bangkok   aeon   TOT   tat  

เว็บไซต์นี้มีการใช้งานคุกกี้ ศึกษารายละเอียดเพิ่มเติมได้ที่ นโยบายความเป็นส่วนตัว และ ข้อตกลงการใช้บริการ รับทราบ