Bangkok--8 Jul--Krungthai Card New marketing channel that promotes positive attitude among audience. Good Talk, Good Trade, Be at Good FM.! KTC rocks the Thai financial institution industry again with “98.5 Good FM” launched with the cooperation of Lucks Radio as a new channel of communication through which the firm can reach members and new clients. The station will help with branding efforts by promoting the KTC brand at all hours among general audience and over two million members under the concept of creating new perspectives and bringing utmost privileges to all listeners. It is hoped that an entertainment community can be created of the audience database. Mr. Woravut Nisapakulthorn, Senior Vice President — Partnership Marketing, “KTC” or Krungthai Card Public Company Limited, said “We have been making proactive moves in the entertainment industry for the past two years. All of our activities including game shows and concerts were well received by our members. That is what drives us to bring more and more entertainment-related privileges to our two million members. On this occasion, we are working with Lucks Radio Company Limited. as a partner for the launch of 98.5 FM Good Mood Radio. The station will serve as a new and innovative mean through which we can reach our members and share with members of the public the little good things left unsaid. We want to create what we call Good Attitude by presenting only positive developments (Good News), promoting individuals who contribute to the society (Good Things We Do) and Good deal with privileges which cannot be found elsewhere. The audience and KTC members will be able to enjoy the privileges through: 1. KTC Good Deal: Surprise gifts for the audience during the shift of every DJ throughout the day 2. KTC Scoop: Highlight of privileges for each spending category to which the members are entitled 3. KTC Good Auction: Live auction an every Friday from 6 p.m. onward of top products such as laptops, electronic appliances, travel packages and others with proceeds donated to charitable organizations 4. KTC Good Trade: Every morning on Monday to Friday at 8 a.m., be good by trading any of your good — conditioned used belongings with new, trendy, and in-style products. Your stuffs will be brought to others who are less privileged for your own good. I am sure this kind of program has never been offered by any radio station before. All of these will be under the concept of creating new perspectives and bringing utmost privileges to all listeners. The program will take after a breathtakingly new format. The audience can participate in nice activities at all hours. This is a major marketing campaign of ours for the latter half of the year.” “We want to use 98.5 Good FM as our new marketing channel through which we can bring good deals to the audience. It will present the professional, modern, simple, dynamic and fun characters of our firm as well as cater to the different lifestyles of consumers: dining, gas, shopping, traveling and more. The audience will also be able to participate in games and win prizes at all hours. We have been using proactive marketing strategies all along. That is why our products and services are strikingly different from those of our competitors. This new channel of communication is expected to help increase the number of our members by at least 10% within one year. And we hope to create a full-fledged KTC Entertainment Society using the database of audience in order to bring them just the right privileges they need.” Mr. Keattisak Udomnark (Sena Hoy), Managing Director, Lucks Radio Company Limited, commented on the creation of 98.5 Good FM “Operating a radio station has always been a dream of mine. And given the stressful issues in life, I think it would be good if there is a station you can tune to and just relax. We want all audience to be happy every day. That’s why we presented the concept to our partner “KTC” who shares the same ideals. 98.5 Good FM is the result of that cooperation.” Another young, enthusiastic and music savvy executive of 98.5 Good FM is Mr. Sarun Jayapani, Director of Marketing Department, Lucks Radio Co., Ltd. Saran explained the cooperation “98.5 FM previously featured only smooth jazz tunes. Then we decided to expand our audience base and have some variety so we turned to partners who share the same views with ours. This is not to say that we have abandoned smooth jazz totally. There will still be dedicated programs for jazz lovers just like before.” 98.5 Good FM will commence broadcasting on July 7th, 2008 with Thai and international current hits, classic hits, pop jazz and 80’s Disco scores, regardless of labels or languages. A total of sixteen DJ’s, some of whom are artists and some are fresh on the air, will keep the audience company and present them with a host of interesting activities. For more information, please visit www.985goodfm.com. Programs and communication channels will be online from July 15th, 2008. For more information, please call KTC Phone at 0-2665-5000 or visit www.ktc.co.th. For more information, please contact: Public and Corporate Affairs Department “KTC” or Krungthai Card Public Company Limited Kandtharat Chermchitphong Tel. 0-2828-5057 Suchada Weerasakulrak Tel. 0-2828-5732 Prapatporn Chumchuwat Tel. 0-2828-5401 Fax. 0-2828-5046 E-mail: [email protected]