Bangkok--1 Aug--Aziam Burson-Marsteller Nine natural ingredients for Health & Beauty benefits Lipton, the world’s number one tea, today announced it is making a bold move into the ready-to-drink green tea market with the launch of Lipton 9 green tea, appealing to women. This latest product innovation adds nine natural ingredients originating in Asia that are globally recognized for their health and wellness benefits. A total of 20 million baht has been set aside for the new product marketing campaign under the theme “Hug Yourself”. The support will be mainly in mass media as well as a comprehensive sampling program to reach 900,000 consumers throughout Bangkok. A “Hug Yourself” campaign also promote through on-line internet via www.lipton9.com with the photo contest program. According to Mrs. Rachada Apiromdej, Marketing Director, Non-Carbonated Beverages, Pepsi-Cola (Thai) Trading Co., Ltd., “Today’s consumers, especially women, are looking for ways to ensure good health and wellness. Daily exercise and cosmetic treatments are not enough, as they need to be complemented with good nutrition. Moreover, there has not yet been a green tea that can serve the combined needs of both health and beauty benefits in Thailand. “As the world’s number one tea brand for over 140 years, today we are introducing new Lipton 9 ready-to-drink green tea to promote health and beauty. This innovative product contains nine natural ingredients including jujube, wolfberry, genmai, lemongrass, lemon, rose, ginseng, aloe vera, and chrysanthemum. Lipton 9 green tea, exclusively formulated for Asian women, has an ideal, refreshing sweet and sour flavor. Thailand is the first market where it is available for consumers to experience,” she added. Mr. Isaress Sundravorakul, Marketing Manager, Serm Suk Public Company Limited said, “About 20 million baht has been set aside for 360 degree marketing communications activations. Based on the ‘Hug Yourself with Lipton 9’ concept, we are targeting modern women who are enthusiastic about their health and beauty. We have selected Mariya Lynn Irian, a new top model; to communicate the concept with the new ‘Hug Yourself’ TV commercial that will start airing on August 1st. Other supporting media includes magazine and BTS advertising.” “Over 900,000 samples will be distributed throughout Bangkok to offer consumers a Lipton 9 tasting experience. In addition, we roll out the ‘Hug Yourself’ photo contest via www.lipton9.com, encouraging trendy women to submit their photos for voting by the public. Contestants who receive the ninth top vote rankings will win a package of nine spa treatments worth 9,000 baht, which will be given away weekly for nine consecutive weeks, starting from August 15th.” “With its unique taste resulting from nine of the finest natural ingredients blended with premium tea, new Lipton 9 green tea will be a popular beverage for consumers, and we expect it will drive Lipton to enjoy a 30% growth rate,” concluded Mr. Isaress. Lipton 9 green tea is available in a 325 ml can for 14 baht and a 450 PET bottle for 18 baht at supermarkets & hypermarkets as well as traditional outlets nationwide. Love yourself - Hug yourself with Lipton 9. Issued by: Pepsi-Cola (Thai) Trading Ltd. / Serm Suk Plc. For more information, please contact: Kanokwan Tungwancharoen Satida Sritunyatorn or Ksama Thongpitak Serm Suk plc Aziam Burson-Marsteller Tel. 0 2693 2255 ext. 522 Tel. 0 2252 9871 or 08 5126 9911 [email protected] [email protected]