Bangkok--20 Aug--PR & Associates Get there first: to own top inventions that have become masterpieces with the Central Credit Card and Central MasterCard. Enjoy reductions of up to 10% from Aug 14-17. Central Card, Central MasterCard, and Central Department Store are delighted to celebrate the 10th anniversary of its annual International Watch Fair which has become one of the biggest and most-awaited retail events among timepiece lovers in Southeast Asia since its inception in 1998. For this special year, the fair promises to be the biggest ever, with over 170 international brands showcasing worth over Bt6.5-billion. To make the watches more tempting, and the buying sweeter, Central Card and Central MasterCard will offer a 10% on-top discount on purchases via 0% Central Payment Plan plus others extra premiums and privileges that are unique to this grand affair. In celebration of this occasion, the Central Credit Card has created an evening to be remembered -- the Preview Day Central International Watch Fair 2008. The core concept which is called “Diamond Forever” speaks of the elegance, and finesse of this priceless jewel which when adorning the watch, no matter which era or epoch, makes it immortally beautiful and alluring. Preview Day is specially organized for holders of the Central Card and Central MasterCard at the piano lounge on the ground floor of Central Department Store at Chidlom. For the event, the lounge will be repainted in the classic tones of white, grey and black. The music to entertain honorable guests will be in the “diva” style so well expressed by singer “Kob” Sawanit Navaphan, who is known to be an interpreter par excellence of arias of the Romantic Period. Guests also will be treated to a mini fashion show of masterpiece watches, all a-glitter with diamonds, and altogether worth 120 million baht. The catwalk is designed to make these diamond watches of great value visible and enticing to all who behold them from any angle. Besides the watches to be worn by male and female models strutting on the catwalk, the piano lounge will also exhibit many special edition-time pieces. These will include limited editions of luxury, high-end and mid-range brands. All of them will be shown before anyone else does in order to satiate the desires of true disciples of watches, whatever may be his or her life-style. The preview has drawn an unexpected level of interest from cardholders as well as famous socialites. Khun “Ning” Sarayachatr Cheerapaetaya, who is the master of ceremonies, is by nature an aficionado, or a collector of watches herself. Other dedicated followers of watches or forefront collectors due to grace the preview include Khun Dararat Mahadumrongkul, khun Yuki Srikarnchana and khun Marisa — Pual The world-class watches taking part in what amounts to an olympiad of excellence, technological prowess, fine design and workmanship include: Breguet: CLASSIQUE 1808 Grande Complication Tourbillion Haute Joaillerie The 706 finely cut diamonds adorning the cover of the watch has won Breguet recognition as a genius of invention and earned him the title of founder of modern watchmaking. Franck Muller “Cintree Curvex Crazy Hours Tourbillon” The latest chic collection created by designers of the House of Franck Muller which makes the brand unique by combining a whirlwind tourbillon movement of the watch with a barrel-like tonneau shape. Bvlgari 10 Parentesi Luxury and elegance meet in this edition of the watch which sparkles with 34 baguette cut diamonds and 32 round brilliant cut diamonds. The case comes in platinum and the cover carries another 78 diamonds. Piaget Lime Light A twin watch sparkling with more than 2,000 diamonds, this masterpiece is worth more than 100 million baht. Its beauty and gravity reflect the expertise and skill of producers that have made the brand legendary. Master craftsmen took more than 5,000 hours to produce this watch, fine-tuning its case and meticulously decorating the tonneau beer-barrel shape that enhances the allure of the diamonds, and the work of art as a whole. Cartier Froisse Watch In the shape of a fan, the pleats lend movement to this time-piece while the placing of the diamonds, making an art of simplicity, belies their total weight of 3.7 karats. Montblanc Star Nicolas Rieussec Monopusher Chronograph An ace of the brand, the watch shows a finesse and inventiveness exclusive to Swiss watch-makers. With an intricate precision mechanism, the watch has a back-up system that can save energy for up to 72 hours. Irresistible for collectors as there are only 25 such watches. On this special occasion, holders of the Central Credit Card and Central MasterCard will have a chance, before others, to own favorite time-pieces from more than 170 brands with the discount of up to 10%. Many brands will bring Limited Editions to this event only. Moreover, Preview Day Central International Watch Fair 2008 offers guests a chance to win two business-class return air tickets to Europe plus 200,000 baht pocket money. Other customers can see the fair at Central Chidlom, Lat Prao, Bang Na and Pinklao from Aug 26-Sept 28, 2008. For more information, please contact: Ms.Wanvipa Arunphan / PR & Associates Tel. 0-2651-8989 # 331 Fax. 0-2651-9649 E-mail : [email protected]