Bangkok--1 Sep--DC Consultants and Marketing Communications Tata Motors recently launched the new generation of the country’s first and only fully indigenous car -- the Indica Vista at a function at the National Centre for the Performing Arts in Mumbai. Launched first in 1998, the Indica achieved its highest sale of 144,690 nos. in 2006-07, and exited 2007-08 as the second largest selling model in the industry. Speaking on the occasion of the launch, Mr. Ratan N. Tata, Chairman, Tata Sons and Tata Motors, said, “The second generation Indica Vista showcases the progress Tata Motors has made over the last several years of its first outing in the passenger car business in design, quality, technology, performance and refinement. “I have no doubt that our existing and potential customers will find the new Indica Vista a significant step up over the previous generation and in line with other world class offerings in the market. The company is greatly appreciative of the endorsement by the market of our first Indica offering and I am very hopeful that the Indica Vista will surpass its predecessor in appeal.” The all new Indica Vista has been given a complete makeover, and its contemporary body makes a bold styling statement. At nearly 3.8m length and 1.7m width, with a wheel base of 2.47m, the car has grown in size, mostly in the interior space. The interior is decorated in grey and beige and has the instrument cluster now placed in the centre of the dashboard to enhance in-driving passenger involvement and improved driver visibility. A two DIN CD System with a USB port and remote control is provided as well as the height adjustable driver’s seat and the tilt-adjustable steering wheel. Utility space in the floor console under the seat and the deep glove box give an extra space. Tubeless tyres, a new twist beam suspension, gas filled shock absorbers, a sub-frame construction for enhanced transverse stiffness lead to better ride and drive comfort as well as improved handling. The body is made of high strength steel panels and tailor welded blanks have been used for the first time to reduce weight. The car is powered by a range of internationally acclaimed powertrains - the new 75 bhp 1.3L Quadrajet Common Rail Diesel engine and the 65 bhp, 1.2L CVCP Safire MPFI petrol engine being manufactured at the new Fiat-Tata joint venture at Ranjangaon in Maharashtra. The Quadrajet delivers a high torque of 190Nm over a flatter speed range for better city driving. The Safire has a continuous variable cam phaser (CVCP) for improved drivability and fuel economy. It also has the option of the existing 1.4L turbocharged intercooled TDi engine. The car will be available through 170 dealerships across India. It is priced at Rs. 349, 000 for the 1.2L petrol Safire at the low end going upto Rs.488,000 for the top end 1.3L Quadrajet. For more information: Natee Sastyoungkul DC Consultants and Marketing Communications Ltd. Phone: 662 610 2354 e-mail address: [email protected]