Bangkok--16 Oct--Pris Priority
Ipsos (Thailand) the world’s third leader in marketing and advertising analyst, whose service spans to 40 branches worldwide, has recently launched the new business unit “Ipsos ASI: Advertising, Solutions and Insights” and held a seminar addressing failure of advertising media and means to boost advertisement efficiency. Mr. Jim Thompson, President of Ipsos ASI Global Business attended the seminar and discuss the subjects with researches results. The discuss also included market trend and economic directions in Thailand as well as Asia Pacific. The seminar was held recently at Ballroom 2 of Sheraton Grande Sukhumvit with up to 100 representatives from leading companies participating.
Mr. Jim Thompson, President of Ipsos ASI Global Business stated:
“Ipsos ASI is under the umbrella of Ipsos Group which specializes in advertisement research with 40 years experience. The firm has tested 78,000 advertisements worldwide, 36,000 among which are television advertisement and 2,000 of which appeared in magazines. 50,000 pieces were analyzed and evaluated after their launches in the market. IPSOS-ASI simple stands for (A) advertising, (S) solution, (I) insight. The team consists of devoted advertisement analysts who cover broad fields of analyzes. Our coverage range from advertising strategy advertising creative idea and copy pre-testing as well as ad tracking, brand health and brand equity. The differences Ipsos makes in the research field are validated methodologies, databases and norms as well as quantitative measures.”
Khun Dao Napasup, Director of Ipsos (Thailand) then announced the growth of the firm after the official launch in Thailand last year.
“Since the launch, our firm has grown 50 percent more than expected, with the total income of 125 million Baht from our main target clients of international firms, Thai leading companies and banking, financing and hospitality business parts. Considering our market share last year, with research budget of 2,800 million Baht, Ipsos ranked at number 6 after 3 years of business in Thailand.
Ipsos puts emphasis on three man business:
1. Advertising - Ipsos-ASI - which spans to various stages of advertising development & implementation, covering all procedures of public relations since the development period till implementation phase.
2. Marketing — Ipsos Marketing — which interprets market trends, testing products and assessing market potential.
3. Loyalty Research — Ipsos Loyalty — deals mainly with customer and employee satisfaction, loyalty and relationship research.
At Ipsos, we provide clients with forward-thinking solutions to data collection, innovative use of research technologies (both qualitative and quantitative fields) and the strategic insight to help build the brands and business models of tomorrow.
With the launch of Ipsos ASI in Thailand, we have invested manpower and innovative researches to meet out clients’ demands and boost the efficiency in the arts of advertising. Our expectation is to make 150 million Baht this year and become one of the three leading marketing specialists of Thailand with the next three years. We see great potential in the Thai market and research fields.”
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Pris Priority call (02) 712-7471-3
Pawika Orachon(Orh)