Bangkok--6 Nov--Oasis Media
Ananda sends in IDEO, an eco-friendly condominium for new generations, as a new supporter for Bangkok International Fashion Week 2008, as they both share a similar green marketing concept. In its latest move, Ananda is starting its presales on IDEO Verve Sukhumvit and IDEO Verve Ratchaprarop, which are its two new innovative design condominium projects adjacent to BTS.
Ananda Development, a company managed by Mr.Chanond Ruangkritya, who is one of the most enthusiastic CEOs in town, started off its business as a leading quality residential project developer in Suvannabhum area. With its operation growing by leaps and bounds, it further expanded its business into condominium market in mid 2007 with its IDEO brand focusing mainly on the “Gen C”, a clearly defined target segment that Ananda uniquely created for itself. As the Gen C people are artistically tasteful and selectively smart in their lifestyles, all IDEO projects, which are built under the slogan of “Think to expand the dimensions of lives”, are most outstanding in its locations adjacent to BTS and offer a brand new way of livings. As for Bangkok International Fashion Week or BIFW 2008, this year the event is organized under the “Fashion for Earth” concept with a special feature on environment. This concept is very much the same as that of IDEO and IDEO Verve, as both projects are ideally located in places where business as well as recreation travelling could be made via either BTS or MRT, thus travelling by cars could be kept at a minimum. This will help save time, cost and fuel consumption, which is harmful to our environment.
Mr. Chanond Ruangkrittiya, CEO of Ananda Development, revealed about the logic behind his first sponsorship for Bangkok International Fashion Week 2008 that “most people may think that property development and fashion simply do not mix, but they are actually pretty close as they both stem from arts. It is all about lifestyles. How to dress? Which types of home to live in? They are in fact a mirror reflecting our artistic side. And as Bangkok is growing into a center of this region both economically and socially, it is imperative that we parallelly develop arts, as it is a foundation for the development of your heart and soul. Given a good living, your mental health will also improve as you do not have to race against time or be stressful with the traffic jam. On a business side, this is considered as an adding value to the products, but to create this kind of mindset commands a close cooperation from all parties, both from the government and the private sector. Therefore, we decide to be a part of the event that will drive this matter forward. In this event, there will be special fashion show by Kloset, who will uniquely design their costumes to fit the IDEO and IDEO Verve concepts and reflect the fact that they are condominium projects in Bangkok downtown, adjacent to BTS, which is perfectly corresponding with the Gen C lifestyles. Additionally, Ananda will also exhibit its IDEO projects at the Hall of Fame, Siam Paragon during this coming November 20-23, 2008.”
At the present, there are totally 11 IDEO projects with the latest on-sale projects including IDEO Verve Sukhumvit and IDEO Verve Ratchaprarop. These two innovative design condominiums are built especially for the HIP generation. Besides its superb location adjacent to BTS/MRT/Airport Link, which makes it convenient to travel to-and-from the heart of the city and important business districts, the projects are equipped with complete amenities and necessary infrastructure, e.g. a swimming pool, a green garden, modern fitness room and 24-hour security system. IDEO is uniquely built with special characters, including IDEO private balcony, whose space could be converted both outside-in and inside-out, a convertible Multi Function Space, stylish walk-in closet, romantic glass wall bathroom and a special designed IDEO Smart Pantry fully equipped with hob, hood and sink.
- IDEO Verve Sukhumvit is just 2 meters away from BTS (On-Nuch Station). With a project area of more than 3 rai, it is a 30-story building located right across Lotus On-Nuch. There are 490 units with a starting price of 2.5 MB and a total project value of 2,000 MB. The whole project is designed to answer to the needs of the young generations, who are tasteful both in their designs as well as their livings.
- IDEO Verve Ratchaprarop is the latest project in its Verve series. It is only 15 meters away from Airport Link (Ratchaprarop Station) and is destined to be one of the most modern condominium projects on Ratchaprarop Road. With its innovative design concept, the 34-story building sits on a more-than-2-rai plot of land and consists of 447 units (10th — 34th floor) at a starting price of 2.5 MB. The project car park is on 2nd — 8th floor, while a lobby, fresh garden and shops are on Ground Floor.
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