Bangkok--19 Nov--Central Pattana
- Despite the economic slow down, CPN still sees growth in performance with total income up 11.9% from the same period last year to 2,100 million baht
- Pour 200 million baht into CentralPlaza Gift Wonderland 2009 at every branch of Central Plaza and The World of Happiness @ CentralWorld to boost year-end sales
- Win prizes worth over 25 million baht from CPN and partners e.g. a condo near BTS, Prima Gold pendants and many other fabulous gifts in lucky draws at CentralPlaza branches, while lucky draw prizes at CentralWorld include air tickets to five continents, accommodation packages at Club Med Maldives or Bali and many more
- More special prizes and privileges will be given by CPN allies including KBank credit cards, Citibank, Thai Airways, Toyota, Rasa Property, Zen, Power Buy, SuperSports, B2S, Central Food Hall, Isetan, and Toys R Us
Central Pattana Public Company Limited, or CPN, the leading retail property developer of Thailand, came out with impressive third-quarter results amidst a situation of economic recession. CPN demonstrated strong growth with an increase of 11.9% in revenue over the same period the year before, up to about 2,100 million baht as a result of improved performance at every shopping centre owned by CPN. The occupancy at all shopping centers rose from 95% to 97% and shopper traffic at every branch rose an average of 12%. CPN is pouring over 200 million baht into its end-of-the-year campaigns, CentralPlaza Gift Wonderland and The World of Happiness @ CentralWorld for shoppers to get a chance to win prizes worth more than 25 million baht from CPN and partners. Over 250 events will be up at all CPN shopping centers during the festive season to pull in more shoppers and stimulate sales in the final quarter.
Mr. Naris Cheryklin, Senior Executive Vice President, Finance & Accounting, Property, Sales and Marketing of CPN, said, “CPN’s business growth was up to target this year. Our sales in the first nine months rose 12% to about 6,400 million baht compared to the same period the year before. The major supporting factor was our professional business strategies that helped CPN’s occupancy rate and income rise steadily. As for business expansion, all four of our new projects are proceeding according to the schedule. Shopping centres are a long-term investment. Although the economy has slowed, CPN sees an advantage of decreased construction costs. I predict that next year our financial performance will still be up to target thanks to the opening of four new shopping centres, namely, CentralPlaza Chaengwatana, CentralFestival Pattaya Beach, CentralPlaza Cholburi and CentralPlaza Khon Kaen. We expect around 30% growth from 2008 the opening of the 4 new shopping centers next year.”
In the third quarter the occupancy rate at CPN’s shopping centres rose on average from 95% to 97%. Average people traffic of first nine month this year rose 12% as a result of the wide variety of events and sales promotions that were held, which enabled CPN to provide different experiences to shoppers with different lifestyles. Large numbers of customers were attracted to every branch, but the most noticeable increase in traffic was at CentralPlaza Rama 2, which experienced a 30% growth in traffic thanks to many activities that directly appealed to target customers, such as the AF Power Active Tour concert, the Green Charity Concert, the Dutchie Boys & Girls 2008 contest, and the Luxury Car Showcase, as well as an increase in residential developments in the area.
As for CPN’s year-end marketing strategy, Dr. Nattakit Tangpoonsinthana, Executive Vice President for Marketing of CPN said, “We’ve prepared a budget of more than 200 million baht to hold year-end campaigns: CentralPlaza Giftwonderland 2009 and The World of Happiness @ CentralWorld in order to give some of our profits back to our customers and make sure they have fun with their holiday shopping. I am sure that the mood for shopping will be better now than at the beginning of the year because it’s the holiday season, and everyone tends to spend more. Since oil prices have dropped, that should take some of the pressure off people’s expenses and consumer spending should rise. Our marketing strategy is to join our allies, including credit card companies, Thai Airways, Toyota and all the stores in our shopping centers, to provide good offers for shoppers. We are also planning some very interesting and remarkable events to get people in the mood for spending. Naturally, the shopping centers will also be decorated for people to come to take photos during the festive seasons. These features will encourage more people to come in. We have set a goal of a 40% increase in traffic in the fourth quarter and shops in the shopping centers propably see a 30% growth in sales during the holiday season.”
The CentralPlaza Gift Wonderland 2009 campaign will take place from 20 November 2008 to 15 January 2009. Every time you spend 1,000 baht at any branch of CentralPlaza, you will get a chance to enter a lucky draw. The grand prize is a downtown Intro Condominium unit near the BTS station worth over 2.6 million baht. Other special prizes are ten Prima Gold pendants and special prizes from Royal Trophy, a Golf Championship of leading pros from Europe & Asian, including golf bags, hats, umbrellas, and T-shirts, and many more prizes.
To make the CentralPlaza Gift Wonderland 2009 campaign even more special, CPN has organized fun events at all ten branches of CentralPlaza under the theme “Star of Happiness.” Every branch will be decorated in a fun fantasy theme such as The Star of Robot at CentralPlaza Chaengwatana, The Star of Chocolate at CentralPlaza Ladprao, The Star of Doll at CentralPlaza Rama 3, The Star of Disney at CentralPlaza Rama 2, The Star of Music at CentralPlaza Bangna, The Star of Lovely Bear at CentralPlaza Ratanathibet, The Star of Music at CentralPlaza Chiang Mai Airport, The Star of Hollywood at CentralPlaza Ramindhra, The Star of Angel at CentralPlaza Pinklao and The Star of Fun Park at Central Centre Pattaya. Many hot celebrities will make appearances during this fun holiday time.
Meanwhile, The World of Happiness @ CentralWorld campaign will be underway from 17 November 2008 to 8 January 2009 to ring in the new year. For every1,500 baht you spend you will get the chance to enter a lucky draw to win tickets to fly Thai Airways to five continents: Fukuoka in Japan (Asia), Johannesburg in South Africa (Africa), Zurich in Switzerland (Europe), Los Angeles in the USA (North America), Auckland in New Zealand (Oceana). Two prizes will be given out for each destination, and each prize consists of two return trip tickets. Other prizes will also be given away. Special prizes will be drawn during the Midnight Sale on 19-21 December, including eight stays at Club Med Maldives and seven stays at Club Med Bali (air travel not included); two air tickets on Qatar Airways from Bangkok to Switzerland, and special prizes from stores at CentralWorld ( Zen, Power Buy, SuperSports, B2S, Central Food Hall, Isetan, Toy R Us, Topshop Topman, Red Earth, Puma Store, and i-Mobile).
During the Christmas and New Years season, CentralWorld, the largest lifestyle shopping destination in Bangkok, has planned many celebratory events such as the International Gift Festival with millions of gifts from the world’s most famous brand names, the tallest Christmas tree in Southeast Asia (over 30 metres tall), the Hush Puppies 50th anniversary fashion show with more than 50 celebrity models, the first appearance in Thailand of the famous Yosakoi dance festival from Japan performed by Japanese and Thai dancers, the YWCA Annual International Bazaar 2008 in which the spouses of ambassadors will sell products from their home countries, and the much anticipated Bangkok Countdown 2009, as well as many other activities.
CPN is also joining its allies, KBank, Citibank, Toyota and Thai Airways to offer special privileges to their customers. When they shop at any branch of CentralPlaza, holders of KBank credit cards will receive three extra lucky draw entry tickets and one tube of Dentiste toothpaste for every 1,000 baht they spend. When they shop at CentralWorld, holders of KBank credit cards will receive two extra lucky draw entry tickets for every 1,500 baht they spend, and two extra lucky draw entry tickets during the Midnight Sale. Holders of Citibank credit cards will receive three extra lucky draw entry tickets and two bottles of Lipton 9 tea for every 1,000 baht they spend at any branch of CentralPlaza. Customers of Thai Airways are eligible for two extra lucky draw tickets for every 1,500 baht they spend at CentralWorld when they show their boarding pass. Customers of Toyota who make a deposit for any model of Toyota cars at participated Toyota booths at CentralPlaza, will get 10 lucky draw tickets.
For more information, please contact CPN Public Relations Department:
Tel. 0-2667-5555 Preeti Prapandvidya ext 4306, Sirirat Wacharuglert ext 4101
Fax. 02 264-5575 Email: [email protected] Website: www.cpn.co.th