Bangkok--28 Nov--Land Rover
The first Land Rover appeared in 1948, a brilliantly simple and inventive working vehicle. Brothers Spencer and Maurice Wilks, Land Rover?s creators working from the new plant at Solihull, developed an iconic vehicle that combined utilitarian simplicity with rugged, dependable quality. Using aluminium for the body panels; fabricate off-cuts for the chassis. It owed a lot to a certain American manufacturer; they used a Jeep chassis with a Rover engine for development.
By the mid 1950s, the Land Rover name had been firmly established as a watchword for durability and off-road excellence. Military and agricultural users, as well as sectors such as recovery and emergency services, all found in Land Rover the qualities they valued in a vehicle.
With continued growth in the mainstream four-wheel drive market, the original Defender kept evolving and Land Rover also developed new product range; Range Rover, Range Rover Sport, Discovery and Freelander, to introduce to the worldwide market. The all new model will be defined as the luxury 4x4 SUV with highly functional design, smart and enabling technology.
Celebrating the 60th anniversary of Land Rover in 2008 , the “Go 60” team drove Defender 2 and Discovery 3 across the world more than 18,000 miles from UK, Europe, China ,Thailand to Singapore to raise the fund for Red Cross Charity which will allocate to the children foundation worldwide.
Land Rover appointed Guava International Limited as its new authorized importer for Thailand, effective March 31st 2008
Guava International has for some years been the Land Rover U.K. appointed importer for 26 countries worldwide. Since March 2008, Guava International (Thailand) Ltd. (GIT) took on the appointment of the Land Rover authorized representative importer in Thailand under the trading name of “Land Rover Thailand”
Land Rover Thailand’s marketing strategy is to put a total emphasis on delivering the highest level of Customer Care and Satisfaction through After Sales Service. We are about to start construction of a new Land Rover Centre of Excellence at our Rama 3 location in Bangkok. This facility will have a foreign management team and be supported by Land Rover trained Technicians. The Centre will be equipped with all the latest Land Rover tools and equipment. The parts operation is supported by qualified Land Rover parts specialists and with direct access to Land Rover's Parts warehouse in Thailand.
The objective is to provide Land Rover owners a truly Land Rover experience when they have their vehicle maintained including full warranty service along with peace of mind knowing that their vehicle is in the hands of professionals.
The Land Rover After Sales team is now ready to service your vehicle at our existing facility, you can make an appointment for the service with at 02-674-3600-5 , ask for more information from our Call Center Tel. 038-490-123 ext. 2301 and 2306.
Launching of Freelander 2 and Defender 110SE in the coming TIME 2008
Land Rover has recorded tremendous success as market leader in premium SUV sector with a range of premium Land Rover products. In TIME 2008, Land Rover will launch 2 new models which are Freelander 2 , premium compact SUV, and Defender 110 SE, the legendary SUV, and also Range Rover Sport and Discovery 3.
The all-new Freelander 2
The all-new Freelander 2, a sophisticated, luxury compact SUV with its dynamic design, sporty stance, spacious interior and the most up-to-date technology, it is immediately recognizable as a Land Rover.
The all-new Freelander 2 offers a class-leading breadth of capability: agile, responsive and comfortable on-road and outstanding off-road. The brand new 2.2 litre TD4 diesel commonrail along with 6 speed automatic transmission with CommandShift? delivers a strong combination of performance, refinement and fuel economy. Land Rover's unique Terrain Response? system provides easier off-road driving. A turn of the dial reconfigures the engine, transmission, suspension and Traction settings for optimum drivability across a variety of conditions: grass, gravel, snow, mud, ruts and sand. Moreover, there’s a long list of advanced technologies including a keyless Start/Stop button, electronic sunroof and it is packed with the latest primary safety systems and technology. Its extensive primary safety features — not least its responsive handling, ABS brakes, Electronic Traction Control and intelligent 4x4 system — help you avoid hazards. Land Rover's Freelander 2 has been awarded top 5-star rating in the European New Car Assessment Programme (Euro NCAP) for adult occupant protection. It was also awarded four stars in the child protection category. In both the adult and child ratings it achieved the highest points of any vehicle in its category, making the Freelander 2 best in class for occupant safety.
The all-new Freelander 2 is setting the new standard for premium compact SUVs globally.
(At 3,990,000 Baht, including VAT)
Defender 110 SE
The iconic Defender retains a strong resemblance to its 1948 predecessor, yet boasts an array of modern features. It also has greater ability both on-road and off road plus increased comfort and performance.
Land Rover is the world's leading 4x4 specialist and Defender is the most capable off-roader. Admired for its legendary simplicity, strength and ability, it's an unbeatable combination of tradition, experience, and modern technology.
The Defender 110 Station Wagon SE with 7 seats features a modern 2.4 litre commonrail diesel engine with peak power output of 122hp/3,500 rpm. and max torque at 360 Nm/2,000 rpm. which makes for a powerful yet refined ride. The six-speed manual transmission features a wide spread of gear ratios, with the lower first gear offering a reduction in crawl speed and improved pull-away to make
off-roading and towing even easier with Permanent Intelligent 4-wheel drive and Locking Centre Differential.
The cornerstone of Defender's design architecture, the immensely strong chassis imparts strength, versatility, durability and capability. The ladder frame design is far stronger than any open channel design and more adaptable than some of its competitors' unibody designs. The lightweight aluminum body is tough, with a no-nonsense simplicity and an adaptable slab-sided profile that's easier to configure.
No other vehicle can claim its position as the most respected, most recognized, definitive 4x4. Defender is Land Rover’s toughest, most capable vehicle.
(At 2,950,000 Baht, including VAT)
Discovery 3 (HSE)
Strikingly clean lines and a characteristic stepped roof reveal the vehicle's design DNA. It's instantly recognizable: distinctively Discovery 3, unmistakably Land Rover. A premium vehicle capable of carrying 7 people in cosseting luxury, Discovery 3 is powered by an advanced 2.7 litre TDV6 common-rail diesel with 6 speed automatic transmission with CommandShift? peak power output at 190 hp/4,000 rpm and max torque at 440Nm/1,900 rpm.Terrain Response?, standard on derivatives with Air suspension, allows you to take on every surface with confidence. A turn of the dial reconfigures the engine, transmission, suspension and Traction settings for optimum drivability in all conditions: tarmac, deep ruts, grass, snow, mud, and sand. Key to Discovery 3?s strength, safety and outstanding on-road and off-road dynamics is the Integrated Body-frame? along with the other safety system : HDC, ARM, DSC, ABS, EBA, ETC and EPD. For the other comfort features are such Cruise Control, Personal Telephone Integration system with Bluetooth and Programmable Land Rover key.
(At 6,290,000 Baht, including VAT)
Range Rover Sport (HSE)
Range Rover Sport is our most performance-orientated vehicle. The sport and dynamic design make it looks like moving even when it's standing still. The 2.7 litre TDV6 diesel commonrail turbocharged and intercooler engine with 6-speed intelligent shift automatic transmission with CommandShift? is technically advanced, offering enhanced levels of refinement and fuel economy .The Peak power output is at 190 hp/4,000 rpm and max torque is at 440Nm/1,900 rpm. Moreover, Four-corner air suspension with the outstanding Terrain Response? will adopt the most appropriate settings for the many advanced electronic controls and Traction aids, ensuring that the more difficult conditions are more easily managed and also deliver the smooth and refined cruising.
The features including Electric sunroof, leather seat with electric adjustment, Park Distance Control (PDC) for the front and rear, cruise control and programmable Land Rover key. A powerful network of advanced technology gives you total control of your Range Rover Sport. The Driver Information Centre, Premium navigation system and off road mapping are right at your fingertips. You also have a superb Harman Kardon? Logic 7? surround sound system. After years of computer analysis and testing, Range Rover Sport can claim reassuringly advanced safety features such HDC, ARM, DSC, ABS, EBA, ETC and EPD.
(At 7,490,000 Baht, including VAT)
Land Rover continue the class leading package of customer support benefits, namely
- Range Rover products : 5 years/100,000 km. warranty
- Discovery 3, Freelander 2 and Defender. : 3 years/100,000 km. warranty
Land Rover Authorized Dealer
-Thai Ultimate Car, Bangkok Tel. 02-616-1040
Land Rover After Sales Service Center
-Centre of Excellence, Bangkok Tel. 02-674-3600-5
-Thai Ultimate Car, Bangkok Tel.02-616-1040
- Nitiboon Auto Sales, Chiangmai Tel. 053-891-511-4
- Cherdchai Premium, Nakorn Ratchasima Tel. 044-282-297
- Lifestyle Auto, Phuket Tel. 076-236-240
For more information, please contact
Land Rover PR department tel. 02-712-5454#521